4 ways to limit your bounce rate In our first article on Bounce Rate , we explained to you what it means. In this article, we will give you 4 tips to limit it!
When your content isn’t clear to your visitors Chile Phone Numbers List or of interest to them, your bounce rate should be high. However, it is not always necessary to remove or completely change the design of the page in question . To make the best decision, it is important to perform some important checks.Bounce rate simply means that visitors viewed a page and then left it without going to any other page on the website. But this figure does not provide any information about the interactions of visitors with the page consulted .
You will need to methodically analyze all of the available indicators, in order to better understand what is behind the bounce rate. Here is a method to do it:Much of the search and traffic these days comes from mobile devices . It is no longer enough to have a mobile-friendly site, the experience must also aim to maximize visitor engagement .
4 – Check the consistency between the keywords used for the content of the page compared to the keywords used for its referencing
From social networks to keyword referencing, consistency is the key point of any effective digital marketing strategy. If a visitor arrives on your site through natural referencing (SEO), the page they are on must meet their expectations. The content of a page must respond to the intention expressed by the keywords that lead to it .
1 – Check the mobile compatibility of your site
We have all known this kind of scenario before: we arrive on a mobile site and we have to zoom in to read its content. This situation can be frustrating for internet users. You will therefore have to make sure to provide a fluid and interactive user experience, designed for Internet users on mobile devices .
Showing a product on video will allow you to attract 4 times more customers. It is for this reason that the videos are very engaging. However, be careful on mobile: videos that are too long are generally bandwidth-hungry and may slow down the user experience. This slowdown in the user experience will result in a high bounce rate . Removing longer videos from the mobile site or creating shorter versions for your mobile visitors can therefore be a solution to this problem.
Finally, you don’t have to stop at optimizing videos. Consider the mobile experience as a whole and find solutions adapted to each of its facets .
2 – examine the source of the bounce rate
The source of your traffic may have to do with the bounce rate . For example, if visitors from social networks have a particularly high bounce rate, you will need to look at the message used to promote the content.
You will have to ask yourself if this message really corresponds to your offer. Would a visitor who clicks on your link posted on Facebook expect to see your landing page title and image? If the answer is no, you should reconsider your promotion strategy .
Apart From The Previous Channels
You need to be consistent between your promotional messages and your landing page. Whatever the origin of the visitor, this page must meet their expectations as faithfully as possible .
3 – Eliminate any hindrance to the user experience
Regardless of the device used to browse your site, the user experience should be fluid and engaging. Full screen promotional windows, for example, are not only annoying for the visitor, but also penalizing in terms of SEO since an update of Google’s algorithm.
The top priority is user comfort . Your goal is to keep the visitor on the page for as long as needed to generate a conversion . Pop-ups can help give context to the experience, but any intrusive interruption may cause the visitor to leave the site directly. This is the best way to lose a prospect .
A visitor looking for “marketing automation solutions” is potentially looking for tools for creating a marketing automation strategy. In contrast, a visitor asking “What is marketing automation?” Is probably not ready to buy a product. Rather, he seeks information on the subject.
You must therefore start by identifying the main keywords of a given page , then check that the content of the page corresponds to the expectations expressed by these keywords. It is only when you know the needs of your visitors arriving on your pages that you can consider structuring your website by subject. This will allow you to direct natural traffic to different sections of the site in a clear and relevant manner.
Analyze then optimize your site
Sometimes you have to know how to step back in order to jump better. This is exactly what to do when analyzing your bounce rate. Thanks to this perspective, you will be able to understand the overall functioning of your website . Observe key metrics like time spent on your site, where your traffic is coming from (sources) and device used. Then check the consistency of the content and user experience against all of these factors.
This rate can be considered as the engine warning light of a vehicle: the warning light comes on to signal a potential problem, but only a complete technical check allows a diagnosis to be made .