A study by Takumi takes stock of the relationships between brands, influencers and consumers. Takumi, a company specializing in influencer marketing on Instagram, revealed the findings of a study of 4,000 consumers, influencers and marketers in the United States, United Kingdom and Germany to understand the links between them and the way they Israel WhatsApp Number List together. First conclusion, the relationship between brands and content creators is mixed. 86% of the 750 marketers surveyed therefore tend to trust influencers. The reverse is less true, as only 46% of the 342 influencers surveyed believe that brands will treat them fairly. And above all, 45% of brands want to have total control over the content produced for them, going against the general desire of influencers to keep the creative process on their side.

A second aspect of the survey focuses on the links between the public and influencers. Among the 2000 consumers questioned, 34% declared having made a purchase following a post. A percentage that rises to 91% among 16-24 year olds. 1 in 5 also tend to believe the recommendations of influencers more than those of their friends, once again confirming their ability to be prescribers. Be careful, however, of slippage: 68% of consumers declare to unfollower an influencer in the event of fake or deemed inauthentic content. This can relate to false or misleading information about products (72%), an unrealistic body image (69%), a misrepresentation of their lifestyle (69%) or the purchase of fake followers (68%). Finally, on the question of the link between brands and influencers, 37% of consumers want partnerships to be clearly indicated on posts.

influencers and consumers

A figure that one could have imagined higher. And if this is not done systematically, it is often because of the marketers. 62% of influencers say they have received pressure from their advertisers not to comply with the guidelines imposed in this area. Since they are already familiar with the chatbot, there is no need to explain everything to them again. This content should get to the point. Take advantage of the information obtained in a previous visit to escalate personalized content to users. IP : Take the opportunity to change your greeting message as well. For example: “Nice to see you again! How can I help you this time? ” Provide confirmation for notifications and acquisition of emails Certain actions require confirmation


In a principle of transparency with the user. These confirmation mechanisms have the advantage of consolidating the brand image and strengthening the relationship of trust with the chatbot. Remember that notifications that users do not voluntarily subscribe to are seen as spam (and rightly so). TIP : Be sure to introduce an opt-out option for notifications. Add this possibility to the persistent menu. Botnation offers functions to easily manage the “opt-in” and “opt-out” of your users. Plan a plan B Even if you like your chatbot very much, it should be understood that it will not be able to answer all users’ questions. Plan fallback solutions that they can fall back on, such as a contact phone number, an FAQ page, sending an email, or even a conversational form.

A Second Aspect Of The Survey Focuses On The Links Between The Public And Influencers

Plan in your scenario escalating resources towards humans. This means that you should allow a human to take over from your chatbot to continue the conversation already started with a user. This strategy is particularly suited to customer service. While a chatbot can handle recurring questions, it will transfer the rest of the interactions into the hands of seasoned advisors to answer more sensitive questions, or those with high added value. TIP : When setting up the chatbot, only offer human escalation if there are advisors on the other end of the line. Direct Internet users to another solution, when human resources are not there. Evolve your chatbot Think of a chatbot as a constantly evolving project. After its publication, comes the learning phase.

It is important to monitor what is happening indefinitely and note the use made of it by users. Analyze this data to make corrections and educate your chatbot. The vocabulary of the users will, for example, be different from that which you initially anticipated. Please ensure that your chatbot regularly learns a variety of new expressions. TIP : A / B Test all of your content using. Take advantage of the automatic optimization tool, as well as the engine to recommend new keywords and phrases entered by your users. The follow / unfollow, which has long plagued Twitter, is also very present on Instagram. It consists of following many accounts in the hope that they follow you back, and then unsubscribing. This practice would mainly concern mid-influencers, who have between 20 and 100k subscribers.

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