A true conductor combining analytical skills, operational and interpersonal skills, the product manager occupies a key position in the company. To successfully Macau Email List ensure the junction between strategy and field sales force, the product manager must mobilize a wide range of qualities. ISM Team Share on Facebook Share on Twitter Share on Linkedin The product manager is the guarantor of the life cycle of the offer he designs. Its main missions therefore follow the key stages: 1 – Ensure a technical watch and a competitive analysis Detect and anticipate trends, ensure that the offer meets current standards and stands out from the competition. The product manager can rely on various tools such as studies,

the benchmark or the Porter’s matrix. The curiosity and analytical skills of the product manager will be the keys to the success of this ongoing mission. 2 – Develop a customer centric marketing strategy Understand customer needs and expectations in order to deduce an appropriate marketing strategy, geared towards customer satisfaction. Insight customers, development of personas, construction of a marketing plan and a business plan: the product manager must put in place solid foundations to ensure the sustainability of his strategy and his offer. To imagine an innovative and differentiating marketing strategy, the product manager must listen to his customers and rely on sharp strategic skills.

2 – Develop A Customer Centric Marketing Strategy

3 – Build an innovative and differentiating offer Determine the constituent elements of a product or service in alignment with the marketing strategy defined beforehand. In line with the strategic positions taken, the product manager must establish the business model, the marketing mix as well as the promotion and communication plan for his offer. These are essential elements to facilitate the coordination of its implementation. In this mission, the product manager must combine creativity to design an original offer and the ability to persuade stakeholders (management, sales forces). 4 – Deploy your offer Pilot the action plan, coordinate the stakeholders. Once the novelty has been created, the product manager manages the associated project. To achieve this serenely,

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he relies on proven project management techniques . To manage the monitoring and implementation of defined actions, he sets up dashboards and KPIs. Project management and the deployment of an offer mobilize several departments with sometimes divergent interests. The product manager must therefore demonstrate excellent interpersonal skills and significant rigor to mobilize all the players in a common direction. 5 – Ensure range upgrades Stay on the lookout and listen to the market, adjust strategy and associated actions to optimize profitability and improve KPIs. It is thanks to the monitoring and decryption of performance indicators that the product manager establishes the decisions to improve and optimize the offer. It can also deploy Design Thinking techniques to renew its range according to customer uses.

5 – Ensure Range Upgrades

The product manager is the guarantor of the commercial success of his product. It is therefore essential to show pragmatism while remaining oriented towards results and solutions. Its responsiveness is also essential to adapt to demanding customers and to ever more unstable markets. Become a product manager in 7 days thanks to the junior product manager certification course ! Marketing automation, natural interfaces, data marketing, search marketing, social listening, lead nurturing, customer journey… the challenges for Marketers are enormous. In this context of digital acceleration where the topics to be covered are vast and intertwine, we offer you our selection of the trends that we have identified as major in the business in 2018.

ISM Team Share on Facebook Share on Twitter Share on Linkedin Marketing automation, natural interfaces, data marketing, search marketing, social listening, lead nurturing, customer journey… the challenges for Marketers are enormous. In this context of digital acceleration where the topics to be covered are vast and intertwine, we offer you our selection of trends that we identified as major in the business in 2018. Some were already in their infancy and have slowly established themselves as essential, others have become absolutely essential due to changes in legislation. We invite you to discover the innovative marketing areas behind which new professions are emerging to meet the needs of the market. Claire DE BLIC, Expert consultant in digital, collaborative and community communication strategies Apprentice project designer in Permaculture

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