Discover our selection of training courses if you want to retrain or deepen your knowledge in digital marketing. Over one day, this short training will allow you to familiarize yourself with all the tools of digital communication to carry out your online communication strategy. The objectives of Cameroon WhatsApp Number List training are: to know how to develop a digital communication strategy, to implement specific communication actions on the web, to manage and evaluate these communication actions on the web. This 16-day training course is open to current employees, job seekers and companies wishing to develop their knowledge in the field of digital marketing. You will discover how to implement a web marketing strategy adapted to your business, your offers, your means and your objectives. The keys to web marketing It is recommended to have a good knowledge of the web in order to benefit as much as possible.

From the advice given during this training. You will learn how to create your showcase site and generate traffic, increase your notoriety and optimize your natural referencing. At the end of this training, which you can follow in a center, in a company or remotely, you will also know how to create emailing communication campaigns and develop a sponsored links strategy. Marketing and sales management manager – Digital marketing specialization If you prefer to opt for a longer course, the one offered by IFOCOP over 8 months is open to everyone, whether you are a current employee, a job seeker or a work-study student. It will prepare you for strategic analysis, marketing and commercial management of projects, as well as financial management of actions. The advantage of this training: it includes a digital dimension in e-commerce manager positions.

Digital Marketing

Search Y is a major event for anyone interested in Search Marketing in France. On February 7, it will bring together 800 professionals from the sector for 25 conferences and workshops featuring internationally renowned speakers. To find out more about this unmissable event, we interviewed one of its organizers, Philippe Yonnet. Want to go to the event? Meet at the end of the questionnaire to try to win two places to attend. Prize draw on January 6. Search Y is a major event for anyone interested in Search Marketing in France. On February 7, it will bring together 800 professionals from the sector for 25 conferences and workshops featuring internationally renowned speakers. To find out more about this unmissable event, we interviewed one of its organizers, Philippe Yonnet.

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Want to go to the event? Meet at the end of the questionnaire to try to win two places to attend. Prize draw on January 6. Digital marketing expert This 16-month training course is intended for students in Bac + 4 in work-study program wishing to specialize in digital marketing. The Digital School of Paris offers an innovative pedagogy, which combines theory and practice on concrete cases. This work-study training will allow you to apply in business the concepts learned at school, in order to be operational during the validation of your diploma certified by the State. Data: the number of APIs and SaaS offered allows for “relative” democratization and, in any case, to start moving forward in an SEO logic (multivariate data analysis, NLP / NLU, dataviz, etc.).

Marketing and sales management manager – Digital marketing specialization

SEA: it becomes difficult – but obviously possible – to compose without and this remains an unparalleled source of information for SEO. Therefore, it is necessary to think about SEM and adapt SEO / SEA tactics accordingly. Verticalization: some platforms (Amazon, LinkedIn, Booking, etc.) are essential depending on the nature of the offer to promote. Practices are already evolving as a result but should be further refined. I would add one last point, or rather a wish. For the past few months, Google has clearly struggled to digest changes in URLs and redirects, whatever their talk. Hopefully a “return to normal” in 2020 at this level because the consequences can be serious. The revival of rich snippets – Samuel Rypko , SEO consultant Rich snippets are structured data that enriches the preview of your content in search results.

While making it easier for Google to return relevant results. Despite their age (2009), rich snippets are often overlooked. Yet they will undoubtedly be one of the trends to watch in 2020. This is because they provide search engine users with additional details about the elements that make up your page (price, availability, customer reviews, videos, recipes, events, FAQs, etc.). If rich snippets are not systematically taken into account by Google, they are nonetheless essential, because they capture the attention of the Internet user and increase the chances of clicks on your content. It would therefore be a shame to ignore this opportunity. AI and search engines – Philippe Yonnet, founder of the Search Foresight agency Google has just deployed “BERT” a few days ago in 70 countries

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