Everyone hates a slow loading website. Consumers today have become accustomed to near instant results and a smooth online experience. The slightest hitch on your website can encourage visitors to abandon it immediately. In today’s highly Aruba Email List competitive market, having a fast website has become a requirement. Otherwise, your customers will turn to the competition for the browsing experience you fail to provide them. A website with slowly loading pages kills your conversions. To realize that, consider some of these talking statistics for user experience and SEO . On average, 47% of consumers expect charge times of two seconds or less. Even more shockingly, 40% of consumers will abandon a page if it takes more than three seconds to load. These two stats are taken from an article by Neil Patel .

Google supported this trend in 2018 through a study showing that more than half of visits are abandoned when a page loads in more than 3 seconds on mobile. How to measure page load time? Measuring page load time will give you an idea of ​​how fast (or slow) your website is rendering to visitors. Tools like Google PageSpeed ​​Insights and the Chrome Lighthouse extension measure a series of more or less relevant metrics to determine the average page load time on your site. After performing a few tests, you might find that your site is below average for page load times. Unless you are a web developer, you might not know how to improve their performance …

Compressing Images and Lazy Loading

However, by making the appropriate corrections, you will put all the chances on your side to optimize the user experience and obtain an SEO boost with Core Web Vitals counting as a ranking factor. Note also that the speed of your pages represents an SEO ranking factor . Weak, of course, but that still counts. How to improve the loading speed of the pages of your site? Average page speed is determined by a series of factors. Understanding the ways to reduce page load time will help you dramatically increase site speed and ultimately improve site performance. Here are some tips to help you determine how to speed up your page load times. Reduce the number of HTTP requests

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When a web page first loads, there are many elements that need to be downloaded, such as scripts, images, and stylesheets. It turns out that 80% of the loading time of a web page is spent downloading the different elements of the page. Each part of the page is the subject of an HTTP request: the more components there are on a page, the more time it takes for it to fully load. To improve page load speed, determine the number of HTTPS requests made by your website. You can do this by going to Google’s Chrome DevTools developer tools . Next, focus on the JavaScript, HTML, CSS, and web font files present on the page. These files can dramatically increase the number of HTTP requests made each time someone visits your website.

Use a CDN (Content Delivery Network)

Reduce the number of HTTPS requests made by your site by reducing and combining files. This process will achieve two objectives: Reduce the size of every file on your site. Reduce the total number of files on your site. By reducing the file size of your site, you eliminate a lot of unnecessary code, formatting, and white space. This will result in a lighter and faster site. What about sites that use PHP to deliver HTML, CSS, and JS files? If you’re using a WordPress site, you don’t necessarily need to know how to improve your website’s performance in PHP. Consider installing the Autoptimize plugin instead . This will make the process of reducing your files quick and easy.

If you use WordPress, we invite you to consult our selection of plugins to optimize your loading speed . Use asynchronous loading for JavaScript files Scripts such as JavaScript and CSS can be loaded on your website in two ways: synchronously or asynchronously. Scripts that load synchronously appear one by one as they appear on your screen. Scripts that load asynchronously load simultaneously. Web pages generally load from top to bottom. When a synchronous JavaScript or CSS file is encountered during the rendering process, the entire page pauses until that particular file is fully loaded. If this file were asynchronous, the various elements of the page will continue to load even if that particular file continues to render.

 

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