Creating quality content is obviously an important part of any marketing strategy. Good content must be of quality and personalized according Italy Email List to the expectations of your target. However, it is only of value if you are able to deliver it to your community, at the right time and on the right channel. This is where the content promotion strategy comes in, a real key to ensuring the reach of your brand online, improving your notoriety and boosting your sales. Influence strategy, brand content strategy, newsletters, landing pages, discover 6 effective ways to promote your content on your social networks. To create an engaging influencer campaign, you need to understand what makes an influencer the right influencer for your brand.

The image of the chosen influencer must be in line with the values ​​of your brand. Your choice should not be made on their fan base or only on their notoriety; it must be the result of strategic thinking. Indeed, to succeed in your influencer campaign, identifying personalities with the most followers is no longer enough. Because an influencer with a smaller community can have a higher engagement rate thanks to his involvement and daily interaction with his community. This observation was notably proven by the study of Keller Fay Group and Expercity [CR1] , ” 82% of consumers would be ready to follow the recommendations of a micro-influencer!” ”

2 – Instagram Stories

For example, the original Rimmel (cosmetics brand) campaign had a very good impact. Worn by many micro-influencers, the latter offered to Instagrammers to relay, on their accounts, their photos backwards and thus promote their new mascara. This post format immediately catches the attention of Internet users who return to the image to capture the message and then share the post. For your influencer campaigns, before making any decision, make sure you know the importance of the target influencer audience and compare it to your goals. This will allow you to spot influencers with the highest retweet rate. This indicator is key because it will give you an idea of ​​the number of engaged followers that you will be able to reach through your content. For this, you can use several tools such as Buzzstream,


This platform allows you to search for influencers using keywords related to your industry. She will also provide you with key figures showing the presence of these influencers on social networks. Reposting Instagram Stories and sharing user-generated content is a great way to liven up your communities with dynamic content. However, did you know that UGC (User Generated Content) is perceived to be 50% more reliable than any other content relayed in traditional media? UGC is the equivalent of word of mouth on social media. This is a valuable feature when you consider that 75% of consumers rely on social media to move forward in their purchasing cycle. Therefore, relaying your customers’ publications via your account and from your stories is a real chance to boost your content and boost your sales.

6 – Les landing pages

Hashtags allow you to categorize your content in one or more categories depending on the number used. This technique is essential for brands that want to position themselves as an expert or gain influence on one or more themes. This approach well known to marketers is crucial because it allows you to extend the reach (that is, the reach) of your content. Through this, you will also be able to ensure that your target can more easily see your content and improve your SEO on these social networks. This is probably the most important thing you can do for your campaign. Brand hashtags, as the name suggests, contain your brand’s name. However, they can also contain your company tagline, the name of a specific product, or refer to one of your campaigns.

For example, Starbucks regularly incorporates branded hashtags to announce a new product (example #pinkdrink) and relay this information through their community or through influencing strategies. Community hashtags Created by users, community hashtags make it possible to unite subscribers around similar centers of interest. Unlike branded hashtags, they are not linked to a business and are therefore less specific. For example, beauty fans find themselves under the hashtag #beautyaddict, makeup aficionados share their #makeup of the day, people who exercise fitness often use #fitday, and internet users leading a healthy lifestyle use the phrase #healthylife. By using this type of very popular hashtags , you are able to make yourself visible to a community that shares your interests, and can ultimately increase your number of followers by recruiting a quality audience.

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