Behavioral segmentation uses the actions and behaviors contacts have taken in the past. This includes email interactions, website visits, content downloads, and event participation. This type of segmentation gives companies the ability to send more relevant content based on their contacts’ history and behavior.
For example, if a contact has downloaded an eBook on digital marketing and visited multiple related product pages, it can be inferred that they are interested in those products. With HubSpot , you can automate the sending of emails telegram data promoting relevant products or content based on those interactions. This significantly increases the chances of conversion by providing information that users are truly interested in.
Likewise, behavioral segmentation helps identify warmer leads. Contacts who have repeatedly interacted with a brand are closer to actually making a purchase. By segmenting based on behavior, companies can create follow-up strategies that convert these leads into customers. HubSpot makes it easy to create automated workflows that send reminders or additional content to these contacts, thus improving the effectiveness of the sales funnel.
In short, mastering segmentation in HubSpot is essential for creating effective and employee meals in 2025 personalized marketing campaigns. Demographic, geographic, and behavioral segmentation offer diverse perspectives for dividing and conquering the market. Each type of segmentation allows companies to better understand their audiences and provide them with exactly what they need at the right time.
Setting Up Segmented Lists
Audience segmentation has become one of the most powerful and effective strategies for optimizing digital phone number taiwan marketing in HubSpot . Properly setting up segmented lists allows companies to target their campaigns more precisely, thereby increasing conversion rates and ROI. In this section, we’ll focus on creating static and dynamic lists , two key tools HubSpot offers for managing and targeting your contact database more effectively.
1. Creating static and dynamic lists
A static list in HubSpot is a group of contacts that doesn’t change once it’s created. This means that if you decide to add or remove a contact from that list, you’ll have to do so manually. On the other hand, dynamic lists (also known as smart lists) update automatically based on specific criteria you define. This gives you the advantage of having a constantly updated list without the need for manual intervention.
Static Lists: By creating a static list, you’ll be selecting a group of contacts for a specific purpose at a specific point in time. For example, you can create a static list of all contacts who attended a particular event. Once this list is created, no contacts will be automatically added or removed . This is ideal for campaigns that require a specific focus and don’t require ongoing follow-up.
- Step 1: Navigate to the Contacts section in your HubSpot account .
- Step 2: Select Lists from the drop-down menu.
- Step 3: Click the Create List button .
- Step 4: Choose Static List and name your list according to what you want to segment.
- Step 5: Add the contacts you want to include in the list using the available filters.
Once you’ve set up your static list, you can use it to send targeted emails, run targeted marketing campaigns, and even better manage your sales resources.