Google Ads is introducing new ad formats that use barcodes and QR codes. bridging digital and physical shopping and making it easier for customers to take advantage of offers. These innovations give advertisers more ways to share promotions and improve the customer experience.
Main features:
- Barcodes: Supports a variety of formats. including Aztec. Data Matrix. and EAN-8. Advertisers must enter valid barcode numbers for proper operation.
- QR codes: Can hold up to 720 characters of text. allowing you to share detailed promotional information. However. QR codes do not support links.
When creating promotional assets. advertisers can choose a barcode or QR code option and then enter information according to the format rules. This allows customers to easily redeem offers both online and in-store. strengthening the connection between digital and physical touchpoints.
This update brings new opportunities for advertisers to engage customers in a modern. flexible. and easily accessible way.
The second half of January 2025
Once again confirmed that the dynamics of the SEO and PPC world constantly require adaptability and vigilance. By following the phone number database latest changes and updates. we gain a competitive advantage and the opportunity to better target our campaigns. We hope that this overview has provided you with useful insights and inspiration to further improve your strategies.
Remember that the key to success is not only to follow new trends. but also to be ready to apply them in practice. Flexibility. an innovative approach and a willingness to learn new things are the basis for success in the rapidly changing environment of online marketing.
Don’t forget to visit our blog regularly. where we prepare additional up-to-date information. analysis. and tips to help you achieve your SEO and PPC goals.
The ever-evolving and increasingly
complex customer journey, organizations in 2025 need the best available technology to deliver a seamless, data-driven experience across all channels. A key part of this technology stack is a content management system (CMS) that must effectively address the current challenges facing modern businesses. These challenges 7 omnichannel customer engagement strategies for nonprofits include achieving visibility in multimodal search, which combines text, image, voice, and other forms of search. It is also essential to ensure the presence and optimization of content for the large language models (LLMs) that power modern search engines and chatbots. An effective CMS should also help manage total cost of ownership (TCO) and, last but not least, should fully leverage the capabilities offered by artificial intelligence (AI) to automate, personalize, and optimize content.
What is a CMS?
CMS is an abbreviation for Content Management System . It is a software application or web platform that allows users to content on websites without the need for in-depth programming knowledge (HTML, CSS, JavaScript, etc.).
Simply put: a CMS is a tool that facebook users allows you to manage websites much like a text editor (e.g. Word). You can write articles, upload images, create galleries, manage menus and other website elements, all in a user-friendly interface.