Welcome to our regular roundup of SEO and online marketing news! Therefore, In this article. we’ll take a look at the latest trends and updates. as of June 2024. Whether you’re an experienced marketer or just starting out. This information will help you stay on top of. What’s happening in this dynamically evolving field and achieve better results for your website or online business.
Google: “Our rating systems are not perfect”
Google has acknowledged the flaws in its ranking systems and shared the steps it is taking to improve its search results. Therefore, In response to a call out on X (formerly Twitter) about poor search results. The company acknowledged that. Its ranking algorithm could do a better job. Google outlined the steps it is taking to stop rewarding sites that should not be at the top of search results. This approach aims to improve the relevance and quality of the information users find when they search.
Google announces new GA4
As Universal Analytics (UA) nears its end of life date of July 1. 2024. Google is announcing new features and improvements for Google Analytics 4 (GA4). Therefore, These improvements are designed to give marketers deeper insights into their campaigns. Better tools for cross-channel measurement. And marketing budget optimization.
One of the key benefits of the new phone number database GA4 release is the insights generated by artificial intelligence (AI). These AI-driven insights help marketers make faster and more effective decisions by providing predictive analytics and recommendations based on real-time data. This reduces the time. Needed to analyze and interpret data. allowing for faster response to changes in campaigns.
Google is testing AI-powered reports with link cards at the top
Google has begun testing a new feature that moves link cards in. AI Overviews from the bottom of the page to the top. The move is aimed at increasing the visibility of these links. Making them more likely to be clicked on by users.
In the current version of AI Overviews. the google ads launches new promotional code formats link cards are located below the AI Overview answer. This placement causes users to often overlook the cards and click on them less often. Moving the cards up addresses this issue by making the links immediately visible when the overview loads.
Google Ends Continuous SERP Scrolling: What Does It Really Mean?
Google recently announced that it is ending continuous scrolling in search results pages (SERPs). The change was introduced as a way to speed up search results. Although Google provided an explanation for the move. Many in the search marketing community are questioning the decision and asking a number of questions.
Continuous scrolling. also known as liechtenstein number infinite scrolling. was a feature that allowed users to. Scroll through search results without having to click through to other pages. The feature was popular for its fluidity and ability results. The discontinuation of this feature therefore raises questions about the real reasons behind the change.