Launching a website can be one of the most risky and often costly attempts to expand your business. While search engine optimization (SEO) has its positive aspects . it can also have negative repercussions if you use keywords incorrectly. Almost every SEO expert has had a story where a website launch didn’t bring the expected success. The most common reason is a lack of knowledge and experience.
Keep reading to uncover the pitfalls that can jeopardize the successful launch of your new website. We hope this will save many a website.
Excluding low-traffic pages from
Just because some pages have low traffic doesn’t necessarily mean they have low SEO value. They may have backlinks that bring authority and thus have high referral value.
If these pages are not redirected. value email list may be lost. Which can negatively affect your website’s overall search engine performance. Even if the pages are rarely visited. They may contain information that is crucial to a specific group of users.
Technical issues with redirection
Excluding pages from redirects can lead to users encountering 404 (page not found) errors. which can be frustrating and create a negative impression of your site. To avoid limiting website traffic and thus reducing visits. carefully consider the timing and content of your redirects.
To avoid redirect issues. we recommend seo vs. Reality: 13 inexorable facts you need to know using online SEO tools like Screaming Frog to audit redirects and check the final destination URL. Another useful tool is WhereGoes to check redirect strings on your site. It never hurts to use more than one tool for testing.
A drastic change to the user
If you drastically change the design. filters. and buttons of an already functioning website. it may not always bring the desired benefit. Not liechtenstein number only may the new changes not always be fully functional. but it may also be difficult for users to get used to them.
For a successful website launch. it is important to have an experienced team of testers. ideally independent from outside. who will evaluate your changes before the website is released to the wider public. Insufficient UX testing lose traffic for several months. which is definitely something you should avoid.