SEO (= search engine optimization) has moved from manipulating algorithms to focusing on real marketing that involves understanding the needs and intentions of users. The old tactics are no longer enough. If you don’t think about what your target users need. what their intentions are. and who they are as individuals. then you are setting yourself up for failure.
Do marketing that is actually useful. The effort should start with keywords . Think about what will make users use it in search and what they expect in useful answers. And create your content based on that.
Spam tactics are not a viable business model
Push the boundaries of search engines and try to find a way to get a better position in the search engine results (SERP). but always do it without spamming. Everything has its limits. Be careful of tactics that can jeopardize your position.
Search engines don’t owe you traffic.
Just because your competitor is phone number library ranked higher than you doesn’t mean you can claim their position. Search engines are not a public service and their rankings may not be fair and balanced. While some people think that big brands have an advantage over smaller. unknown players. this is not true. If that were the case. small brands wouldn’t show up in search engines at all.
So your goal should not be to demand from Google something you think you are entitled to. but to put in the effort. work. and time to achieve the best possible positions in the SERPs.
Search engines care more
Search engines don’t care about website operators and their profits. they care about the users themselves. Successful SEO marketing website speed matters. Rank higher with proven methods must align the interests of users with what search engines prefer. And most importantly. an SEO marketer must monitor changes in search and adapt their SEO strategy to them.
Not all searchers want websites
A large number of people who ask a search query want simple and quick answers. They don’t want to click through websites. agree to the collection of cookies. or click off pop-ups with advantageous offers. They are only interested in the liechtenstein number answer to their question.
Therefore. proper SEO marketing should always start with the user’s intentions. especially in this day and age when AI search is gaining momentum. SEO should focus on providing valuable content and solving user needs. not on manipulating algorithms.
Are you interested in how the rules of the game are changing in the age of artificial intelligence? Don’t miss our next article .