Even if you set up title tags on your website. Google may rewrite your titles based on length or relevance. To minimize the chance of rewriting. make sure your title is informative. user-friendly. and relevant to the page content. Try to use a unique title that is 50-60 characters long. Long titles are truncated to about 600-700px on SERPs.
Don’t forget to add an important keyword at the beginning of the title. You shouldn’t use the brand name here. as it is automatically added after the search result and you would be wasting characters that could be used otherwise.
Descriptive metadata tags
Descriptive metadata tags. or meta special database descriptions (<meta name=”description” content=”…”>). provide a short summary of a page’s content that appears in search results below the title and URL. While they don’t directly affect rankings. they can significantly increase click-through rates (CTR) . which can positively impact overall page traffic.
It’s important that the description
is unique. accurate. relevant. and contains the most important keywords that users are searching for. Use a few coherent sentences so that the user immediately knows what they’ll learn on your website.
The length of a Google snippet should be a maximum of 150-160 characters. including spaces. It can contain not only a summary of the news in seo and internet marketing in january 2025 information from the page. but also an engaging call to action (CTA). Do not use quotation marks. as Google considers them to indicate the end of descriptive tags.
Tip for you: If you want to check how your title and descriptive data will appear in search results. use smart tools like the Meta Length Checker from mrs.digital.
No-index meta tag
If you want your page to be indexed in search engines. then you will need a meta tag with the attribute content=“noindex”. Why use it? First liechtenstein number of all. so that it does not index duplicate pages or low-quality pages. which must be on the site. but could reduce the overall SEO ranking of your site. It is also used when you want to make the page accessible only to users who know the direct link.
What pages should you not index? Especially those with low value and no interest in appearing in the SERP. On the other hand. be careful not to accidentally disable indexing of important pages that bring traffic to your website.