Can you pitch Kameleoon to us in one sentence? Kameleoon is a digital marketing solution that supports its clients throughout the Vatican City Email List maturity cycle of optimizing visitor conversion: A / B testing, personalization and predictive targeting. What are the main challenges facing marketers in terms of conversion optimization? Marketers today need to approach conversion optimization at three different levels At the level of the audience as a whole, with the improvement of the user experience At segment level, with the personalization of customer journeys At the individual level, by targeting each visitor according to their purchase intention, measured in real time At each stage of optimization there is a solution: A / B testing for the entire audience,
manual personalization for a segmented approach, predictive targeting at the individual level . Each stage of optimization corresponds to an incremental performance gain . In what situations is predictive targeting necessary to maximize your turnover and on-site margins? Conducting marketing actions on its site and creating a relevant experience for its visitors are widely used strategies today. The challenge is no longer so much to carry out these actions as to optimize their performance. The challenge is twofold: to maximize the ROI of costly marketing actions, while continuing to meet the growing expectations of consumers. To answer them, you have a powerful lever: the gigantic amount of visitor data left on your site, which represents an extraordinary opportunity to target your campaigns.
A Model, A Remarkable Customer Case That You Would Like To Tell Us About?
If you can make the most of the potential of this data, you will be able to answer previously impossible questions, such as: Who are the undecided visitors to my site right now, and what action will best convert them? What is the behavior of visitors who have already converted, and which visitors, currently on my site, show similar behaviors? However, the volumes of data involved and the speed of execution required to exploit them exceed human capabilities. The solution: entrust the analysis of data and the resulting action to algorithms. This is called predictive targeting. The predictive approach is particularly necessary in the following situations: When the criteria that define the target are impossible to model manually a priori.
This is the case, for example, if you seek to detect an intention to purchase or a probability of conversion among your visitors. When targeting the wrong leads is expensive, and it is therefore necessary to optimize the quality of these leads. When the data to be processed are too disparate and their reconciliation can no longer be done manually. When you want to carry out very large-scale marketing actions with a precision similar to what you managed before, without having to increase your resources. A model, a remarkable customer case that you would like to tell us about? We are now working with many clients on predictive targeting. One use case among many is that of Toyota, which targets visitors to its site based on their likelihood of conversion,
Can You Pitch Kameleoon To Us In One Sentence?
and only pushes vehicle test requests to visitors with the most appetite for the brand. Everything is explained in this short video In a hypercompetitive, globalized and meaningless economy, employee engagement has become the major concern of any business. Faced with this essential issue, managers remain the primary players in the mobilization of their troops. How? ‘Or’ What ? By placing candy jars next to table footballs at each office entrance, themselves two meters from a light therapy room? Why not. But if we limit ourselves to these artifices, the commitment of employees will not withstand the slightest difficulty. Rather, here are a few simple managerial axes , within everyone’s reach and which have proven their effectiveness. All testimonials are from real experiences. It’s up to you to choose those that best meet your challenges.
1 – Engage your employees on a daily basis When I worked in a company, I had, with my HR Director, a very enlightening discussion on one of the facets of what was for him the “ true leader ”: “the one who organizes his perimeter in such a way that he will be a once this organization has been established, unnecessary for its daily functioning. Conversely, the “ false leader ” will do everything to make himself indispensable by centralizing all powers, by giving the illusion that the service cannot function without him and therefore by severely limiting their commitment ”. 2 – Ban the “I think therefore TU am” to engage its employees in the long term This deviation from Descartes’ famous formula quite sums up a devastating managerial mode of action, which will result in a radical disengagement