Among the SEO myths, we have sometimes heard in discussions that in order to maintain a “natural” backlink profile in the eyes of Google, it is Angola Email List advisable to have a balanced nofollow and follow link ratio. This statement is quite paradoxical, because just by stating it, it means that we are artificially tampering with our backlinks to keep a specific distribution between nofollow and dofollow. There is therefore no longer anything “natural”. To see more clearly, or rather a little more push the door wide open, John Mueller from Google confirmed on Twitter that this belief was false.This statement rebounded from a message posted by a tweet which affirmed the following thing: “It is ideally recommended to have a good distribution between the links” follow “and” no follow “.

This allows us to make sure that we are not penalized by Google when it comes to links. You can check the breakdown in tools like ahrefs and semrush. ” You can see the original tweet below. Note that the statement of twittos is not totally false, since there are many SEO tools like SEMrush or Ahrefs which show you the distribution between your nofollow and follow backlinks. This feature certainly contributes to the maintenance of this myth among many SEO enthusiasts Bing indicates in this section that it can use the credibility of the author or the reputation of a site . Bing specifically says that it assesses the quality and credibility of a website through factors such as the reputation of the author or the site.

Conclusion: user engagement as a differentiating factor!

To support this concept of credibility, Bing explains that an article that includes many references and sources will rank higher than an article that does not. It is therefore advisable to use outgoing links to connect your content to the cited sources. In contrast, Bing says it can demote sites that slurp, write offensive statements, or use derogatory language. It also checks if the content is complete and if the authorship is transparent. hese guidelines closely resemble Google’s concept of EAT , an essential triptych on which today’s SEO is based. Note that, to validate that its SERPs display good quality results, Bing uses Quality Raters , as Google does to verify that well-ranked web pages do indeed comply with the EAT factors.


User engagement While for years Google has said it does not take into account user engagement factors, such as number of clicks, time spent on site etc … Bing says it does. The Mountain View firm’s competitor says it takes into account how users interact with search results. meme janice How does Bing do it? Bing explains that to determine user engagement, it asks questions like: Did users click on any search results, and if so, which ones? Did users spend time on search results? What results did they click on? Did they leave the web page and quickly return to Bing? The pogosticking is taken into consideration . Has the user adjusted or reformulated their request? Besides, it is interesting that Bing Webmaster tools provides analysis and insights into how users interact with your web pages. Bing may use this information to rank the pages.

The freshness of the content

Bing says it prefers content that is fresher and has up-to-date information. However, it depends on the content and the industry. It is explained that fresh content is synonymous with regularly updated information, so as not to be out of date years later. The location of the searcher can influence the ranking of the content. Bing states that the organic results displayed take into account the user’s location (country and city), where the page is hosted, the language of the document, or where others are located. visitors to the page. Finally, Bing also said that slow page load times can cause a visitor to leave your website, potentially before the content has even loaded, to look for information elsewhere. It is for this reason that Bing may view this as a bad user experience and an unsatisfactory search result.

Conclusion: user engagement as a differentiating factor! Whether for Bing or Google, each webmaster must not cheat with the algorithm by offering credible content, explicitly citing his references and sources, while being transparent. Of course, an author page and legal notices will not give you an SEO boost but will allow search engines to confirm that you are a real entity that can apply for the top positions. Finally, the main difference between Bing and Google is in user engagement, considered the 3rd most important factor on this list. Indeed, the Microsoft engine takes into account the interactions between Internet users and the results page, something that Google is not doing… for the moment?

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