As we kick off 2019. it feels like an eternity since the first e-commerce transaction took place in 1979. when entrepreneur Michael Aldrich invented online shopping. Since then. the space has exploded, with tens of thousands of e-commerce sites in existence today. These days. when advertisers think of the e-commerce. they’re probably thinking. “This is Amazon. In fact. according to eMarketer. The Wall Street Journal expects Amazon ad sales to hit $28.4 billion over the next five years. It involves a holistic approach that delivers overall e-commerce interactions based on ease of use. convenience. personalization. and choice (not to mention easy. to do with public relations? What content.
The Future Looks Bright Even If It Is Often UnpredictableOf
And what does that mean for the “little guy” trying to infiltrate triopoly advertising territory?For example, in 2018 Google expanded into e-commerce with Google Home Ordering. Amazon Stores gives Bosnia and Herzegovina WhatsApp Number List brands a place to showcase and sell products on Amazon. Facebook Shop allows advertisers to create a catalog of products on the platform to promote and sell their products there. Facebook also plans to add a shopping feature to live streams. Certainly. technological change has come a long way since Smell-O-Visionyour target
Big Box Giants Like Walmart on the Move and Making Steady
despite a late arrival to the e-commerce party. Walmart’s second-quarter 2018 earnings reported a 4.5% year-over-year increase in U.S. sales and 2.2% more traffic. Notably, its e-commerce business reported a whopping 40% increase in sales. Walmart’s momentum matches strong store visits with strong online demand, supported by expanded and improved apparel and grocery options. It certainly doesn’t hurt that people are embracing online grocery selection with offline pickup.There is also strong competition from other players like eBay, Macy’s and Costco. When it comes to attracting tech-savvy shoppers, Best Buy corners the market.