Big Data, where are you from? Concept, marketing applications, challenges, key figures … From data mining to dataviz, we tell you everything Mozambique Email List about BIG DATA: How to put data at the heart of your marketing process? How to formulate your Data project? Is a Data Management Platform (DMP) really necessary? How to define automations? And all the questions you ask yourself about data! Webinar hosted by Jérôme Toscano “Entrepreneur, consultant, developer, data-scientist and data manager, jérome is from Bordeaux and founder of Synapse solution. He created his first company in the Bigdata sector in 2012. He has also been an ISM consultant since early 2015 on Data-driven marketing, bigdata, datavisualization, ECRM (among others).

In addition, he is a lecturer and speaker in major business schools (INSEEC / KEDGE BS) on his favorite subjects. Discover our schedule of webinars and summer marketing breakfasts . To become unbeatable on Big Data , to know everything about the latest essential trends and to learn to seize the opportunities of E-sport …. BIG DATA: BECOME UNOLLABLE IN 45 MINUTES TUESDAY JUNE 25 AT 2:30 PM – FREE WEBINAR Big Data, where are you from? Concept, marketing applications, challenges, key figures … From data mining to dataviz, we tell you everything about BIG DATA: How to put data at the heart of your marketing process? How to formulate your Data project?

Esport: New Media Visibility?

Is a Data Management Platform (DMP) really necessary? How to define automations? And all the questions you ask yourself about data! Register! SXSW 2018: ESSENTIAL TRENDS FRIDAY JUNE 29 8:30 AM-10AM – FREE BREAKFAST 8:30 am: Breakfast and welcome around a coffee 8:45 am – 10 am: Back from South By, 2018 trends 3 key underlying trends and weak signals in 2018 Ethics & commitment: the new status quo for brands The end of brand content? Content strategy: the era of all visuals and brand utility Review of the most inspiring campaigns or cases Tips for going viral Retail, Marketing, Social media, Innovation: we tell you all about the latest trends! Register ! ESPORT: NEW MEDIA VISIBILITY?

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Friday, July 6 FROM 10:30 TO 11:30 – FREE WEBINAR Esport: genesis, actors and opportunities The Esport market: exponential growth The main games & distribution platforms Esport audiences and their behavior Examples of marketing activation: how did PMU & Mercedes invest? To help you better seize the opportunities of Esport for your brand, register! Chatbots mark a real breakthrough in customer service. They optimize the relationship between the brand and its consumers, by introducing new functionalities. What is a chatbot? A chatbot, or conversational agent , is programmed to interact with humans, in the form of instant messaging . The introduction of language learning and cognitive intelligence today allows chatbots to have a natural conversation with a human. Based on machine learning , they improve themselves by collecting and analyzing data collected during conversations with users.

Sxsw 2018: Essential Trends

Chatbots in numbers – 3 billion chatbot users per month around the world. – Among them, 56% of French people believe that chatbots could simplify their lives. – $ 994.5 million : the value of the chatbot market in 2024. – 79% of French brands will use chatbots by 2020. Sources: Conversational Agency, Oracle, Visionary Marketing What features for the chatbot? – Optimize the service provided to customers. – Provide a special and entertaining experience . – Carry out commercial transactions . What interest for brands? – Heal your brand image : the chatbot represents the brand using an appropriate tone and language. – Personalize the customer experience : a chatbot promotes personal exchanges with customers for more engagement and proximity. – Empower customer service : a chatbot provides a service available 24/7. The response is immediate, saving time and increasing efficiency.

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