Customer satisfaction is more than ever at the center of business concerns and is reflected in personalized customer relationship UK Email List management. It is essential to understand customers and their expectations in order to retain them and encourage them to consume more. Thus, the CRM, Customer Relationship Management (GRC in French), aims to identify, attract and retain the best customers in order to increase its turnover and profitability. However, due to the rise of the Internet and NICTs, companies’ strategies with regard to CRM have evolved considerably. So much so that one can wonder if eCRM, the management of the customer relationship by Internet, constitutes a real revolution for the CRM. Is eCRM a simple extension of CRM or a real revolution? How is the Internet changing the situation? Why are we talking about eCRM? What can we expect from CRM and eCRM? Are these questions yours?

Want to conduct an audit of your site, but don’t know where to start? Discover the explanatory elements in the article. SEO audit, yes, but not only…. The audit phase of a site, although sometimes very long and tedious, is necessary to identify areas for SEO improvement. We strongly recommend that the analysis also focus on ergonomic aspects (web and mobile), accessibility, information architecture, and finally the user journey in order to establish the audit on all the structural and organizational aspects of the site. The reality on the impact of SEO actions Admittedly, the SEO audit turns out to be an essential element in the definition of the SEO strategy, and certainly we expect a lot from it (hence the interest that it is relevant and exhaustive).

Now Let’s Move On To The Analysis Of Templates

However, despite this essential step, we must not forget that the magic recipe in natural referencing (that is to say all the actions that we are going to put in place to increase the visibility of a site on Google results lists) does not exist, or at least not really. There are generic rules, called official (recommended) guidelines, actions recognized for their effectiveness or relevance (called “white hat SEO” actions). These are therefore expected to work reliably on any site. Well no, depending on the structure of the site, its history, the degree of understanding of the content by Google, what works on one site may not work on another. No, it doesn’t always work This is why a definitive list of actions to be taken to optimize the referencing of your site does not need to be, as there are many exceptions.


However, the steps to conduct an SEO audit always remain the same (the angles of analysis depend on the site). Identify what Google is able to index on your site in relation to the actual volume of content on the site Initiate a crawl of the site with a crawl simulation tool, such as Screaming Frog, in order to identify the volume of pages on its site. At the same time, list the volume of content available on the site. Identify the volume of pages in the Google index (by using the command site: Sitename in the search field of the Google page). If there is a big difference between the three indicators named above (the site, Google and the Crawl tool), then it is necessary to investigate more in depth.

Information Tree And Architecture

The causes can be varied: Double or triple registration of articles. Dynamic variables in urls. Articles or products accessible via different url paths. Problem of managing non-SEO filters on list pages. .. Identify duplicate content So check in the crawl tool, the duplicated urls (by listing the urls in ascending order). It is then possible to see if a url is duplicated (with a variable for example, or a bug in the urls). In the event of the presence of duplicate urls, it is then necessary to understand the reason as well as the corresponding solution (s) (in collaboration with the developers). Has duplicate content already been identified? Has any action been taken? If so why ? What about the robots.txt file, noindex tags, rel canonical tag? Does a sitemap.xml file exist? If so, does it only include SEO pages with a traffic and conversion objective?

Identify 404 errors, and 301/302 redirects Identify 404 errors and other 301/302 redirects in the crawl tool (just filter the results in the column relating to server codes). Then see with the developers how to correct the problem. Identify possible cases of orphan pages Identify orphan pages (random test on Google lists). Orphan pages are pages that are no longer linked from site pages. On the Google lists corresponding to the site command: Site name, you can select urls at random and see if they are correctly linked from the pages of the site. If there are any, you have to see the reasons (for example, a migration) on a case-by-case basis, and whether or not it is useful to link them from the pages of the site.

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