PRESENTATION QUESTION Introduce yourself in a few lines? I am from Strasbourg and I followed a university course in finance and management Niue Email List control. I started my professional career as a management controller and then as a financial manager as well as CFO in a wide variety of sectors, in B2B and B2C. I have always had a leadership position, which is why I turned to management positions. Finally, I joined the Bosch group 3 years ago and am the director of the France structure of the Packaging division, with a team of around 30 people. In addition to my position of director of structure, I must adopt the posture of CFO, sales director, marketing director, etc. 2. COURSE QUESTION What path did you follow and why did you choose the ISM? I followed the strategic marketing certification course.

Compared to my very versatile function, it is the marketing part that I missed the most in terms of methodology and tools. I chose the ISM because it is the duration of this course that suited me best. In addition, Bosch is already an ISM client, so I got good feedback from other participants. 3. QUESTION AFTER What did this route bring you? The course allowed me to develop a more structured reflection and to better understand the marketing tools and references (which we can easily find in books, but which we do not always understand). The other participants are all professionals from different backgrounds and the sharing of experiences and exchanges with them were very rich and also brought me a lot.

Survey: In General, Are You Sufficiently Informed About The Use Of Your Personal Data By Companies And Public Bodies?

4. FAVORITE QUESTION What is the key skill to face the challenges of tomorrow according to you? We are talking more and more about a world that is changing very quickly, about agility, about human values, about giving meaning to one’s actions. In my opinion, the key skill is to relearn how to communicate more simply and to restore quality to your communication. 5. DISRUPTION ISSUE What innovation has marked you in recent months? There are so many every day, especially related to connected objects! The thing that struck me most recently is that soon we will be able to travel to Mars. It was a dream (for many writers or filmmakers for example), I find it extraordinary to succeed in making this dream come true.

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I also saw a report on a robot picking strawberries. It sounds silly because it is a simple gesture. But ultimately, it’s not that simple because you have to pick the strawberry at the right time for it to be ripe, and not damage it. 6. ROUTINE QUESTION What’s your favorite app? For me, it’s having unlimited access to music at any time through multimedia platforms such as I-Tunes or Spotify. 7. YOUR TRICK Your secret to keeping a step back in a world of immediacy, immediacy, infobesity, speed and extreme mobility The music. Listening to it and practicing it as an amateur to escape from everyday life and experience emotions that we no longer take the time to live. Develop, implement and manage a successful marketing strategy:

Who Said Shops Were Threatened With Extinction?

I’m taking action! Patrick Fuhro, General Manager at Bosh Packaging Technology We are talking more and more about a world that is changing very quickly, about agility, about human values, about giving meaning to one’s actions. It is the contraction of Chat for discussion and Bot for Robot . Also called a “conversational agent” , a chatbot is a computer program simulating conversations with one or more humans , by voice or text exchange The digital is rather famous for away customers from the shop that attract them. The latest technological advances may well give the lie to this adage. The VR is no longer the preserve of video games and is increasingly used by brands to reinvent the customer experience. Virtual reality, the El Dorado for large companies? Digital is more famous for driving customers away from the store than attracting them.

The latest technological advances may well give the lie to this adage. Virtual reality (VR) is no longer the preserve of video games and is now increasingly used by brands to reinvent the customer experience. 78% of companies intend to offer VR-based solutions to their customers. (Oracle study) Case study: trip to Marrakech with Serge Lutens The luxury perfume house Serge Lutens is betting on Oculus technology to offer its customers a memorable experience. An innovative device allowing the public to learn more about the universe of the brand. The goal: to bring them to the prestigious boutique on Place du Palais-Royal. Customers can then put on a virtual reality headset and find themselves immersed in 360 ° in the brand’s universe. Serge Lutens had his ryad and his laboratory in Marrakech modeled.

 

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