In an SEO Office Hours video, John Mueller from Google spoke to the SEO community about the price of a product as a ranking factor for SEO. Can Armenia Email List your page rank better in the SERPs than its competitors if your product is priced lower? This subject is particularly interesting given Google’s desire to offer the best possible experience to its users. Like Amazon, that satisfaction could be found in a low price. Remember that at Amazon, the price represents a ranking factor to be positioned in the search results pages. Consider that two e-commerce sites sell exactly the same product but that one of the two suddenly increases its price for an internal reason. Let’s say that the price of the product goes from 150 € to 350 € and that the competitor’s price has not changed and remains at 150 €.
At the same time, let’s imagine that these two sites are exactly similar from an SEO point of view and their popularity. Does the price have an impact on the ranking? You would think that Google would like to direct its users to the lowest price in order to satisfy them. But according to John Mueller, this is not necessarily the case. As you know, Google easily recognizes the prices of the products displayed on the pages. The structured data tags are made for this but even without, the crawler of the California firm will be able to identify the price. However, just because Google can understand how much a product costs, it doesn’t mean that it will use this information to position your product listing on its organic results pages.
Content hidden behind a tab or an accordion: What impact for SEO?
John Mueller states that the price recognized by Google is not used as an SEO ranking factor. In other words, Google is not going to take the cheapest product to rank it higher in its results. Different treatment in Google Shopping John Mueller, however, clarified that product listings are ranked differently in Google Shopping results than in classic Google results. Therefore, John indicates that it is possible that the price is a ranking factor for the Shopping results. Additionally, we know that users can sort their Shopping results by price. Proof that the cost of the products is important for the Internet user. As for Google?
John Mueller adds that availability can also be a positioning factor in Shopping results. What should be remembered from this intervention is that the price of a product is not considered by Google as a ranking factor when it comes to traditional web search. On the other hand, it is quite likely that it is for Shopping results. For an SEO, this can be troubling since if we dissect a Google results page, it will consist of classic results accompanied by Google Shopping results. The price will possibly have an impact on the display of products in the Shopping section while on the same SERP, the products visible in the classic results will not be impacted by their price.
What is shrink content?
If you want to watch the video in question. It’s just below. Hidden content has been in Google’s sights since its inception, and it continues to be a hot topic in the SEO community. Today, the discussion around hidden content has moved beyond Black Hat approaches to focus on user experience issues regarding how buttons showing more content like accordions or tabs work. Gone are the days of the SEO Wild West where SEOs used CSS stylesheets to hide keyword optimized content on their pages (thanks to the Panda algorithm update in 2011). However, mobile-first indexing has raised new questions. How does deployable and retractable content affect your SEO in a mobile first world?