The new messaging tool enables an advertiser to reach the target audience through their feed with a CTA button. If you click on the button, you must first give permission for them to use your personal information to send a message to your LinkedIn inbox. First consent, then action: as it should be. This new capability would inherit the benefits of Conversation Ads, but respect privacy laws. Stimulate consideration and conversion among high-intent audiences to achieve a low CPL. In the first quarter of 2022, several LinkedIn partners will begin testing the beta feature for two months and provide feedback. Until then, you can get by with the above tips ;).In October last year, we already previewed the social media trends for 2022 . Here we saw that the metaverse and privacy are big factors to take into account this year. It should therefore come as no surprise that these topics also come back in the field of social advertising.

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The role of AR filters Companies implement AR filters to make shopping via the internet (social) easier for consumers. For example, you can virtually try on new glasses and try lipstick for a while. It is expected that many more applications will be added. In addition to shopping, there are also apps that make it possible to place objects in a room, such as a car, which you can then walk around and ‘sit in’. By means of AR Filters you can lift your (video) content France Phone Number to the next level . Research has shown that people watch AR videos 4 times longer (75 seconds) than regular mobile videos. AR also has a higher stickiness factor. The content remains 70% longer among the target group than non-AR. Also read: Inspiration! 13 formats for content on social media metaverse Metaverse is one of the most discussed topics of 2021. Although Facebook took the first place with the announcement of the new era and its new brand name Meta, this topic has of course been alive for some time for the business sector that develops and offers AR/VR products and services.

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What about Second Life, from 2003! Brands are also starting to sniff the metaverse. For example, Nike and Zara have already launched stores within the CEEK metaverse application. Nike even bought a studio specializing in designing “shoes for the metaverse.” Will a whole new digital commercial revenue model including associated advertising culture open up in the future? We think so. Trend for social advertising. Source: Advertising . 2. The end of third-party cookies is (finally) in sight! Google announced years ago that they were going to ban third-party cookies from their browsers. They have postponed it until 2023 for now . So we still have 12 months to prepare for this. What effects will this have on social advertising? Google indicates that data tracking via Chrome will not be the same from 2023. All the possibilities that marketers have now will change.