They say content marketing is king. Personally, I feel like he’s more of a benevolent dictator because in reality, if you run a business without a Finland Phone Number List content marketing strategy, it’s doomed.

Whatever the quality of your products, your services, the skills of your employees or your advertising know-how, without content, you have nothing. And unfortunately, just because content marketing can be a benevolent dictator doesn’t mean it’s a perfect dictator. Content marketing can be an incredibly frustrating and stimulating task at times, and quite frankly, most marketers have no idea how to properly market their content.

That’s why I’m writing this article – to help entrepreneurs discover the secrets to mastering content marketing and stop making the same mistakes over and over again. If you are tired of seeing your content marketing efforts fail due to easily avoidable mistakes, read on and avoid these mistakes.

1. You don’t automate your content marketing.

If you have children, do you remember the movie “The Incredibles”? Do you remember the part of the movie where Bob’s boss lectures him about how a business looks like a giant clock? “ It only works if all the cogs come together, ” he says. This is exactly what content marketing is.

With content marketing, there are dozens if not hundreds of moving parts. And without wanting to disrespect you, you are not a superhero. There are simply not enough hours in the day for you to be able to manage all of the activities necessary for a successful content marketing campaign on your own . This is why it is essential that you learn how to automate your content marketing. Without automation, you will never be able to reach your full potential as a marketer or entrepreneur .

Fortunately, there are dozens of easy-to-use tools that will help you automate like a pro. Check out HootSuite, Zoho, Buffer, Active Campaign, MailChimp, and BuzzSumo, to name a few.

2. You don’t promote your content.

Have you ever heard the old saying, “Build it and they will come? Whoever said it was clearly not an entrepreneur, because nothing could be further from the truth. It would be wonderful if this fairytale world existed where all you have to do to be successful is build a good product. But it doesn’t work like that.

No matter how good your product or service is, unless you make an effort to promote your content and present it to people, you will never generate significant income. For all of you who are numbers people, let me make an equation for you – epic product + no customers = bankruptcy . End of the story.

You should do everything in your power to ensure that your content is presented to consumers, whether through posts, articles, promotion of existing content, or interviews and other discussions. You need to promote your content as if your business depends on it . Because it is.


3. You don’t test your campaigns.
If content is king, then testing and experimentation must be king. Why? Because every time you do testing, you remove all the inaccuracies from your business. The most honest thing you can have as a businessman is data. And data never lies .

Create more landing pages and see which ones convert the most. Perform A / B split tests on your titles, featured images and contact forms. If you want to be successful in content marketing then you have to put on your white lab coat, get out your stuff, light the bunsen burner, and become a mad scientist. Become obsessed with testing and tracking different aspects of your content marketing and business. Test your advertising, targeting, content, promotion platforms and even your products.

4. You are promoting newsworthy content.

Look, even if the “build it and they will come” theory is rubbish, if you build it wrong, they will come and then go immediately, no matter how good the marketing is. Even the best content marketers in the world, masters in SEO and the sales process can’t make up for a bad product / service.

This means that you need to be committed to creating and promoting only the highest quality content possible . Unless you do, you will damage your business, your reputation and your income.

5. You’ve lost sight of your competition.
If you want to be successful in business, you need to embrace your inner James Bond and start spying on your competition (Warning: let’s be clear, I’m not talking about industrial espionage but keep an eye out for the major players in your market). By paying attention to your competition and seeing what works for them and what doesn’t, you’ll be able to stay ahead of the curve and avoid potentially costly mistakes .

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