Google announces an update to its algorithm that ranks search results. The Core Update June 2019 will be deployed on Monday, June 3, 2019. Called “Core Updates,” these algorithm updates change the way Google ranks pages in its search results. Google wants to be more proactive Google’s algorithm updates, although very regular, are very often a South Africa WhatsApp Number List of anxiety for SEO experts. These “Core Updates” indeed affect the way Google will rank pages in its search results. With each of these updates, professionals therefore anticipate changes in their traffic, which are positive for some and negative for others. After many injunctions from its community, Google is now more proactive and takes the time to announce the launch of a major update to the algorithm.

The firm thus split a tweet this Sunday to formalize the release of this “Core Update” of June 2019. There is nothing in particular to expect from this update: Google simply notifies the site owners and SEO specialists, but does not disclose the content or mindset of this update. The firm recalls the operation of its algorithm and updates On the occasion of the launch of this update, Google made a point of recalling a few elements: “ Each day, Google generally publishes one or more modifications intended to improve our results. […] As with any update, some sites may note drops in traffic or gains. If some pages perform less well today, it’s not because they are doing something wrong, it’s because changes to our systems now benefit pages that were previously under-rewarded.

Google Wants To Be More Proactive

There is no other solution for lower performing pages than to stay focused on creating great content. ” SEO specialists are therefore warned: disruptions in the SERPs are expected on Monday; but they will have to investigate to understand these fluctuations. Other examples were given by the innovation director of We Are Social: Colonel Sanders of KFC, Jedy Vales for YouPorn, or even Renault and Liv, his virtual influencer who appears in a television commercial to promote a vehicle. According to Stéphane Maguet, “what makes the difference between brand avatars and those more constructed in terms of storytelling, is their inscription in time . Those who tell stories about society, culture, are the ones who have a chance to register in time and go to the forefront of the communication campaign. For the others, it is not sure that their influence is real, unless it is artificially boosted

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The factory of illusions, when avatars can be dangerous Nvidia, a firm specializing in the design of graphics processors, recently created, thanks to the StyleGan algorithm, ultra realistic people who do not exist in real life (you can try to disentangle the true from the false by clicking on this link ). By the deep fake, “we are now able to map in real time the expression of someone on another face, and thus reproduce the texture on another model to make anyone talk about anything” . According to the innovation manager, “you have to decipher the images, pay attention to what you see and adopt a critical mind”. Here storytelling rubs shoulders with manipulation and fake news. The phenomenon can have a real power of nuisance as in the case of deep porn, where the faces of famous actresses.

The Firm Recalls The Operation Of Its Algorithm And Updates

Are integrated into sequences of pornographic films. According to Stéphane Maguet, “it is a question here, as for the avatars, of other ways of creating artificial personalities since they are false. The best treatment is image education, so that we can have a critical vision and ask ourselves several questions : who drives the avatar? Is it a human or a program? Do we have to have a reading contract? Avatars humanize the conversation enormously, we have the right to know who is behind it ”. gle Assistant via the Xiaomi Redmi 6. “ We recorded the SERPs for each query, then analyzed several different factors including readability, page speed, number of backlinks, and SERP functionality (among others) to determine the most influential factors for rankings. voice search queries . ”

Says SEMrush. 97% of responses are from the first page 97% of the responses provided by the Google Assistant are results that rank in the top 10 organic results. On mobile, 93% of responses come from the first page of organic results. However, this is still lower than Google Home and its Mini counterpart, both of which provided 98% of first page responses (over 40% being position one in Google). The SEMrush study also serves as a reminder that search engines look for well-structured and well-written content that matches the intent of the query. “ In our study, we used a range of different tools to analyze the readability of the results and found that, in general, the responses to a voice search are easy to understand. On average, people with the reading skills of a 15-year-old can understand the response sent.

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