- Content Delivery Clear Consent & Transparency:
- Always state the purpose of the messages Content & Delivery (e.g., “Receive weekly deals,” “Order updates”).
- Specify the anticipated frequency (e.g., “Max 4 messages/month”).
- Provide clear opt-out instructions (e.g., “Text STOP to unsubscribe”).
- Include a link to your privacy policy and terms of service.
- Segmenting Your Audience:
- Divide your subscriber list into smaller, targeted bulk sms thailand business package 500,000 sms send groups based on demographics, purchase history, interests, location, engagement level, or Browse behavior.
- Benefits: Increased relevance, higher engagement, reduced unsubscribe rates, and improved ROI.
- Examples: New customers, loyal customers, customers who purchased X product, customers in X city, those interested in Y category.
Once you have a compliant, segmented list, the focus shifts to creating engaging and valuable messages. Content & Delivery
- Compelling Calls to Action (CTAs):
- Every message should have a clear, concise, and strong CTA. What do you want the recipient to do?
- Examples: “Shop Now,” “Learn More,” “Redeem Your Offer,” “Reply YES to Confirm,” “Visit Us Today.”
- Use short links (e.g., bit.ly) for tracking clicks and saving characters.
- Concise & Valuable Content:
- SMS: Limited character count (160 characters for a single SMS). Get straight to the point.
- MMS: Use high-quality, relevant images/videos that what to look for when you buy leads enhance the message. Don’t rely solely on visuals if text is crucial.
- Value Proposition: What’s in it for the subscriber? Offer exclusive deals, early access, helpful tips, or timely updates.
- Brand Voice: Maintain consistency with your brand’s tone and style.
- Personalization (Beyond Just First Name):
- Address subscribers by name.
- Reference past purchases, Browse history, or stated preferences.
- Send messages relevant to their location or Crafting Effective Campaigns recent interactions.
- Automated triggers (e.g., birthday messages, abandoned cart reminders, post-purchase follow-ups) are highly effective.
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Timing and Frequency – The Goldilocks Zone: Content Delivery
- Timing: Send messages when your audience is most likely to be receptive. Avoid very early mornings, late nights, or during typical work fl number hours unless the message is urgent or directly work-related.
- Frequency: Don’t overwhelm subscribers. Too many messages lead to opt-outs. Start with a conservative frequency (e.g., 2-4 messages per month) and adjust based on engagement and feedback.
- Consider Time Zones: If you have a national or international audience, schedule messages based on their local time zone.
- A/B Testing (Split Testing):
- Continuously test different elements of your campaigns to optimize performance.
- Elements to test: CTAs, message length, offers, images/videos, send times, personalization levels, sender name.
- Use data to inform future campaigns.