The data marketing fair will take place on November 20 and 21 at in Paris. For the occasion, we interviewed Arthur, marketing and partnerships manager and, conference manager for the event. On November 20 and 21, 2000 participants will meet in Paris for the fourth edition of the Data Marketing fair . They will be able to listen to 70 speakers and discover Greece WhatsApp Number List  than 40 exhibitors to discover the latest technologies and data solutions at the service of the marketing division. Latest trends, networking, discussions and business opportunities will be waiting for you. To find out about the highlights of this event for which BDM is a media partner, we interviewed Arthur, marketing and partnerships manager, as well as, conference manager for the show. Data Marketing Paris is positioned as the innovation and inspiration laboratory for the marketing intelligence sector.

More than 2,000 decision-makers, 70 speakers and 50 leading brands in marketing intelligence will meet at this congress to shape the future of a customer-based organization, and invest in the next technological breakthroughs. It is a perfect opportunity to meet all the players in the ecosystem and the sector such as large groups, startups, or even users. The audience will be made up of decision-makers, experts and researchers, solution providers, manufacturers, or entrepreneurs. They come from various sectors such as retail, e-commerce, the web, or even banking, insurance or industry. This year, we have identified 3 major and essential axes for any player in Marketing. Our speakers will talk about the impact of artificial intelligence on their marketing actions. At Mano Mano, Data & IA are united for the benefit of a user-first strategy, and allow the implementation of a recommendation engine at the forefront of innovation.

What Type Of Audience Will Be Present At The Event

Also, Marion, Voice of the Customer manager at Michelin Food & Travel, will deliver the ins and outs of semantic analysis to put the customer at the heart of concerns and achieve their business objectives. We have also found that many companies are not yet up to date on securing data. The CNIL, a loyal speaker at the Data Marketing congress, will deliver the broad outlines of e-privacy 2.0 to date on November 20. To go further, the Lexing Alain Bensoussan company will be on-call to answer visitors’ many questions, and will also host a Master Class on data compliance. Finally, we must no longer ignore the emergence of new functions in the Data Marketing ecosystem, real business accelerators. Delphine Uguen, UX Strategist & Researcher at Allianz will reveal the secrets of an exciting profession whose adage could be “Prevention is better than cure”.


Also, François Moreau, SEO manager at 20 Minutes, will explain how to combine SEO & UX to be even more efficient. Finally, who says chatbot says conversational UX, a function now necessary to intelligently set up your voice assistants. What does the rest of the program consist of (workshops, networking, business…)? Two workshop rooms will run continuously during the two days. At the heart of the exhibition, they offer 30-minute presentations, focusing on products and solutions. Networking will also be in the spotlight, with dedicated areas in the exhibition, and a meeting platform. What novelties will appear? This year, we have decided to implement three new formats to enrich the experience of our visitors. The Startups Innovation Lab, which is a dedicated stage where 16 handpicked startups will pitch continuously over the two days.

What Are The Topics And Trends That Will Make This 2019 Edition

One-hour masterclasses, in small groups, will allow to address very specific issues in depth: the recruitment of data profiles in its marketing team, and compliance with the latest regulatory changes. Finally, Ask an expert is an extension of the Masterclass. These are two hotlines accessible throughout the event where experts will be available to answer all your HR and legal issues. What are your goals for this new edition? The objective of the event is to allow marketing departments to fully embark on the “User First” revolution. For this, the ambition is on the one hand to allow them to deepen their knowledge of these new data marketing issues, and on the other hand to provide them with all the tools to achieve this!

Some wanted to have it both ways, trying to subtract their main acquisition channels. On the one hand, there are SEOs, SEAs, who work every day to increase the traffic obtained through Google Search, News, Discover, Apple News and social networks; on the other, people who could have precipitated an entire sector, already very fragile, into an even darker situation than today. The best will adapt and succeed in giving themselves a share of the value; but this attempt almost took with it all the work and energy of the media, aware that digital technology is an ecosystem, and that in an ecosystem, we do not succeed by trying to attack our partners a little naively.


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