It is therefore a major e-commerce meeting, to be prepared upstream with special offers and discounts. January 13 will be World Pantsless Day, an unusual event that could give you creative ideas in a quirky tone. Monday, January 17 is Blue Monday, the 3rd Monday in January is considered the most depressing day of the year. If Blue Monday is still relatively unknown in France, it could be a card to play. Why not boost consumer morale with a special offer? Or offer them funny or humorous products to fight against depression and see life in pink?
January 21 is the international day of the hug, something to touch your audience! February 2022 e-commerce calendar February is also an important month, with several appointments: February 1 is the date of Chinese New Year 2022, marking the transition to a new year. The one that begins on February 1 is placed under the sign of the tiger. If this event is especially celebrated by the Chinese community, this meeting has gained momentum among the general public in recent years. Sales of Asian products exploded around this period. February 2 is Candlemas Day. As tradition dictates, many French people make and eat pancakes.
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It is an important event for the agro-food industry and regional products. Many brands also surf on this event in their communication. On February 4, the opening Finland Phone Number ceremony of the 2022 Winter Olympic Games is held, held in Beijing until February 20. February 05 is the kickoff of the 2022 6 Nations Tournament (Rugby). The winter holidays also begin on that date. Monday, February 14 is Valentine’s Day 2022, the rendezvous of lovers in the top 3 of commercial holidays. Love and romance themes are popular in February, with special offers from brands.
According to a Mastercard study, the “Love economy” in France has recorded a 50% increase in purchases for Valentine’s Day since 2017, against 17% worldwide. February 26 inaugurates the traditional Agricultural Show until March 06 March 2022 marketing calendar events March 2021 The meetings for March are as follows: Tuesday 1st is Mardi Gras, with many carnivals. On this occasion, disguises and make-up are the star products. Lots of people are looking for kid costume ideas. This can be an interesting niche market, to combine with Facebook advertising and a content marketing strategy.
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Sunday, March 6 marks Grandmother’s Day 2022. This party, introduced at the end of the 1980s, celebrates grannies and invites them to give them a gift. Flower sales are particularly important on this day. March 8 is International Women’s Rights Day. This activist event aims to reduce inequalities and promote gender equality. Many brands put women in the spotlight in their communication that day, reaffirming or sharing their commitments in this area.
March 17th is Saint Patrick’s Day, a holiday from Ireland. On the program for this day: green color, big hats, and pints of beer. An event on which to capitalize with a dedicated offer or messages referring to it. March 20 is the first day of spring, a time of renewal. The start of a new season can also be a communication opportunity depending on your industry or niche. April 2022 e-commerce calendar easter 2021 April is the first month of the second trimester, with many appointments: The 1 st April is the day of the traditional April Fools, the opportunity to show you humor.