What is a bounce rate? What is the difference between a session and a user? How are the duration of the sessions calculated? This guide helps you understand what the indicators correspond to on Google Analytics. Sessions were Nepal WhatsApp Number List called “visits”. This is the number of visits made to your site, during the determined period. A session, within the meaning of Google Analytics, lasts 30 minutes: if a user comes to your site at 10 a.m. and returns at 12 p.m., two sessions will be counted (but only one user). Users (unique visitors) Users were once referred to as “Unique Visitors”. It corresponds to the number of people who accessed your site during the determined period. Please note: it is very difficult, even for Google, to accurately determine the number of users. A person who accesses your site from different locations, through different terminals.

Will be counted multiple times – even though they are one and the same person. Number of sessions per user It is the ratio between the number of sessions and the number of users (unique visitors). New users vs. Known visitors This indicator corresponds to the number of users who logged in for the first time on your site. We differentiate these new users ( new visitors ) from known people ( returning visitors ). While it is complex, even for Google, to count unique users; it is even more complicated to know if someone has visited your site before. This indicator must therefore be put into perspective. Active users – in the Real time section In the “Real-time” section, the number of active users is the number of people who loaded a page on your site in the last five minutes.

Active Users – In The Audience Section

If someone arrives at your site at 10:00 am and leaves immediately, they will be counted as active users in real time until 10:05 am. For traffic sources, content, events and conversions, you can switch between active users in real time and pageviews made in the last 30 minutes. Active users – in the Audience section In the “Audience” section, active users allow you to view the number of distinct people who used your site during the last 1, 7, 14 or 28 days. The closer the curves are, the more loyal your users are: they come back to your site regularly, regardless of the analysis period. We advise you to refer to the “User” point to understand precisely what it is. Most common keywords In the “Real time” section, the most common keywords correspond to the keywords entered by users on Google (natural keywords and purchased keywords).


The values ​​of the utm_term parameters of the tracked links are also indicated here. In the section “Acquisition”, “Campaigns”, you can dissociate this data. (not provided) By viewing an acquisition report or in real time, you will undoubtedly observe a significant number of sessions with the keyword (not provided) . This value is used when the source has not transmitted the keyword used by the user during a request. Google and other search engines no longer pass on keywords used in searches that result in a click on a natural result. However, this data is available for sponsored links and in Search Console. As the name suggests, it is the number of pages loaded by users of your site. If two users view the same page, two page views are counted. If a user loads the same page twice, two pageviews are also counted.

Conversion Rate By Objective, E-commerce Conversion Rate

However, in this case, only a single view is counted (this indicator is present in the reports in the Behavior section). Pages / session It is the ratio between the number of page views and the number of sessions (visits). Average duration of sessions This indicator deserves some attention (because it does not really correspond to the effective duration of the sessions on your site). The Google Analytics script is called when your page loads. On the other hand, Google Analytics is not notified when you leave the site. To calculate the average duration of sessions, Google Analytics therefore only takes into account sessions that have at least two page views. Bottom line: the higher your bounce rate, the less the average session duration corresponds to reality. If a user arrives at 10 a.m. on your site, loads a second page at 10:05 a.m.

And leaves your site at 10:10 a.m., Google Analytics counts a session of 5 minutes (although this user was on your site for 10 minutes). If a user arrives at 10 a.m. and leaves your site at 10:05 a.m., without loading an additional page, their session time is considered zero (it is not counted to calculate the average session duration). Rebound rate This indicator also deserves our attention for a few moments – because its interpretation may give rise to discussion. This is the percentage of sessions for which the number of page views is equal to 1 (the user arrived on your site, then left, without clicking on an internal link; he did not load another page on your site). So a low bounce rate means that most users are browsing your site


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