Rozenn Nardin, professional experienced in the creation and deployment of listening to media and social networks, gives you some advice on Kiribati Email Lists to help you choose and launch your social media intelligence project with a trusted partner . Why set up a social media intelligence system “Social media intelligence” designates a device for listening to the market, customers, competitors and other stakeholders whose data is collected from the media and social networks. It takes an increasingly important part in the marketing intelligence systems of companies. If this type of social media intelligence device is expanding rapidly, the fact remains that there is a whole area of ​​uncertainty

when it comes to choosing the partner to whom we will entrust this service. This feeling of discomfort clearly stems from a vagueness of the methodologies used and the absence of a base of good practices that would be shared by all the professions which directly or indirectly affect social media intelligence. Indeed, one might think that after more than 10 years of experimentation, social media intelligence would come under a methodology, an approach (including multidisciplinary), shared practices, by combining study objectives and customer objectives. whose broad outlines have been well sketched out as was done for marketing and opinion studies. It is not so. This portmanteau word “social media intelligence”, which one could even qualify as “buzz word” refers to multiple methodologies, currents of thought (even dogmas) and professions.

Why Set Up A Social Media Intelligence System

It is therefore difficult to see clearly or to decide, when from one service provider to another, almost all of the proposal changes completely. Today, evaluating the quality of social media intelligence proposals is a real headache for advertisers, as the arbitration elements to be mobilized are difficult to identify, when we depart from the criterion of price and the technology used. . So how do you survive this jungle of offers and suppliers in order to make social media intelligence a tangible listening device that has the same robustness as other older marketing and opinion studies ( without ignoring that either? also have their limits )? Once you have looked at the technological and budgetary perimeters, what are the main questions to ask yourself in order to make the right choice? A major difficulty:

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how to choose your social media intelligence provider? In this context, then, it is difficult to see clearly or to decide, when from one service provider to another, almost all of the social media intelligence proposal changes dramatically. Today, evaluating the quality of social media intelligence proposals is a real headache for advertisers, as the arbitration elements to be mobilized are difficult to identify, when we depart from the criterion of price and the technology used. . So how do you survive this jungle of offers and suppliers in order to make social media intelligence a tangible listening device that has the same robustness as other older marketing and opinion studies ( without ignoring that either? also have their limits )?

A Major Difficulty: How To Choose Your Social Media Intelligence Provider?

Once you have looked at the technological and budgetary perimeters, what are the main questions to ask yourself in order to make the right choice? Some answers with: – the 4 basic tips for carrying out your social media intelligence selection independently . – 2 more advanced tips to challenge your social media intelligence provider on more specific issues; followed by the memo of the 7 steps to remember as a sponsor. To go further and adopt the main techniques of social media intelligence . Because after all, everyone today listens to the media and social networks. Draw the best marketing insights from your data , sign up for our webinar! Thursday December 6 from 10:30 a.m. to 11:00 a.m. Development of AI, emergence of very sophisticated algorithms in word, sound and image processing…

there are more and more reasons to turn to experts to ask the right questions. Marketing studies are more than ever at the heart of strategic issues, because they allow the use of data tools. The marketer can thus bring these major subjects within the company, in search of the best insights. For that, he has to juggle all the methodological approaches to handle with agility massive and accessible marketing data. The advantage of knowing “traditional” methods well is to bring out relevant insights in the face of large volumes of data. Use textual data from databases or from social networks to identify the right themes to work on Use customer databases for segmentations and build personae to develop your CRM Appropriate through digital, the semantics used to conduct a good online chat, through online communities etc …

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