How does digital marketing represent a real boon for companies? Here is everything you need to know about the matter.
Digital marketing: a real opportunity for companies!While it is necessary to be satisfied with the digital transformation of companies which has Costa Rica Phone Numbers List accelerated in recent years, it should however be noted that most of them have not yet managed to develop their potential . This indicates an overall lack of strategy and an ignorance of the key tools of digital marketing. Indeed, a well-developed digital strategy can be a real growth lever for the company. You want to know more ? Here’s how to take advantage of a favorable environment for online marketing.
How is the socioeconomic context conducive to digital marketing?
According to several studies, Belgians spend more than 5 hours a day, or 35 hours a week online , connected to their various devices. In general, they log on to learn daily about current events, then to consult their various social networks. Finally, they regularly consult their instant messengers. Digital terminals are therefore at the heart of everyday life for Belgians .
Digital marketing is therefore quite suitable for them since many people have a laptop or have a smartphone through which they connect. As a result, new online consumption habits are developing . There is for example multi tasking (radio / internet, press / TV, etc.), TV on demand, podcasts, etc. And in this rise of digital power, social networks occupy a key place in the daily lives of Internet users .
Make Continuous Reporting
Indeed, a large percentage of the population is very regularly present on social media. And the number is growing, confirming the idea that digital marketing could take on a whole new dimension . This number has also experienced a spectacular rise with the advent of the Covid-19 crisis and the massive use of telework. In short, the explosion in digital consumption in Belgium has led to a profound change in consumer behavior.
Consumption trends are therefore now strongly influenced by digital channels to the point where young people born between 1997 and 2010, for example, believe that social media is the most relevant advertising channel. It is therefore not surprising that companies that invest intelligently and regularly in digital marketing are able to establish themselves in their markets.
How to make digital marketing a performance lever for your business?
To truly put digital at the heart of your business, you need to be able to undertake a coherent strategy. In addition, it is important to put in place continuous reporting actions to readjust your forecasts and your results .
Define a coherent digital strategy
More specifically, you are invited to draw up a document in which the precise objectives of the strategy you intend to implement will be recorded . These objectives must be measurable via indicators . The digital marketing document then specifies the actions you need to take to achieve those goals over a specified period of time . In general, a 12 month period is a good compromise as a starting point.
Define A Coherent Digital Strategy
Finally, at the heart of your digital strategy, it is up to you to select the most appropriate levers to communicate effectively to your target . Among these levers, there is obviously advertising on social networks, but also: content marketing;natural referencing;the SEAmobile advertising;radio ads and podcasts;email marketing and newsletters management;etc.The digital marketing that you plan to implement must match your audience . This is why it is advisable to be accompanied by professionals in the development of the strategy document.Make continuous reportingAny successful digital strategy requires good reporting. Indeed, there is no point in deploying the largest means of digital communication if the expected objectives are not achieved .
Reporting allows you to accurately answer a series of questions:what is the state of traffic on your site? how many leads do you generate? how many have become real customers? which digital marketing tool worked best? which article was the most interesting? etc.
These answers, you will obtain them thanks to the indicators which you will have retained at the base. They will allow you to refocus your actions and your objectives .If you too would like to take advantage of this opportunity, do not hesitate to contact us by clicking on the button below.