Margaux Dauce is the head of content at Michel et Augustin. His daily life? Telling, sharing, bringing to life and co-constructing this great China Phone Number List adventure in real time, with all the greedy and curious. In love with good and beautiful things, she passed her pastry certificate last year. On March 28, she spoke at the conference organized by ISM, dedicated to Social Media & Brand content The “140 characters” question – What is your mission on earth? You have 140 characters! Promote French pastry know-how in the world AND encourage each homo sapiens sapiens to be even more entrepreneur of life! The “pitch” question – Can you give us a pitch for the digital strategy at Michel et Augustin? Our desire?

Very simple. Telling, sharing, bringing to life and CO-CONSTRUCTING our adventure in real time with all the gourmands and the curious. WARNING. Digital is not an end in itself is above all a great tool. Our priority? Live UNBELIEVABLE experiences and make the planet smile 7 days a week, whether it is raining cows or banana trees! The “hr” question – What qualities should a Brand Content Manager have? At Michel et Augustin, we look above all for troublemakers: nice, passionate, brilliant, smart, ambitious. The competitive brand content manager must also be very flexible (and juggle from one medium to another, from one project to another), rigorous (in its organization and its content), curious (to find the information…

The “pitch” Question – Can You Give Us A Pitch For The Digital Strategy At Michel Et Augustin?

we really try to be reporters), creative (by trying to offer new content, in original formats). The “inspiring” question – If you had to name one source of inspiration in your profession, what would it be? Augustin Paluel-Marmontirectly or indirectly touch on positive psychology. Tony Robbins, Florence Servan-Schreiber… It’s GOOD to work with this energy. With an 18-year career in a digital communication agency and an entrepreneurial experience in social travel, Alan Calloc’h is now a consultant in digital transformation. On March 28, he spoke at the conference organized by ISM, dedicated to Social Media & Brand content The “140 characters” question – What is your mission on earth? You have 140 characters! Contribute to the happiness of those around me, travel and pass on my experience in digital marketing! The “hr” question – What qualities should a Content Manager have?

China-Phone-Number-List

Content is the backbone of a good digital strategy. It attracts, seduces, sells and builds loyalty. It is at the heart of the owned, earned and paid media strategies. In fact, the role of the content manager has become strategic, transversal and demanding. It must work on three dimensions: – The marketing dimension. The content manager must master the ecosystem of his company. He perfectly understands the marketing and digital mix of his brand. He knows his audience and understands all the points of contact with his targets. – The creative dimension. A fan of storytelling, the content manager must help build and attract an audience. It creates a lasting, even emotional, relationship with its target audiences. He is perfectly familiar with the codes of social networks and the need to establish a rich, authentic, useful and entertaining dialogue. –

The “inspiring” Question – If You Had To Name One Source Of Inspiration In Your Profession, What Would It Be?

The technological dimension. The content manager is curious about data, test & learn, seo, marketing automation, social ad, native ad, retargeting… so many techniques and technological tools fueled by content. Spirit of synthesis, rigorous, curious, creative, geek, flexible, analytical, literary, … the content manager is endowed with many talents! And as part of the digital transformation of marketing and communication, this profession has a bright future. The “consultant” question – What advice should be given to anyone wishing to take part in the digital transformation of a sector? If you work in the fields of marketing, communication and sales, you must realize that a new paradigm has emerged. Driven by technology and faced with an over-informed and demanding client, our businesses are under pressure. We must integrate the multiplication of contact points.

Guarantee a consistent and personalized experience across all channels. Communicate better, faster, more frequently and more spontaneously. And all this, on a constant budget basis! How to do ? By optimizing the organization. By taking control. By automating certain tasks. By breaking the silos. By positioning your prospects and customers at the heart of your concerns. At ZeAcademy, a network of experts in digital transformation, we campaign for a better integration of the disciplines of content, inbound, social, automation and data marketing. The “inspiring” question – If you had to name one source of inspiration in your profession, what would it be? “The best marketing doesn’t feel like marketing.” – Tom Fishburne I am a huge fan of the Marketoonist site. Tom Fishburne, its founder, is a brilliant content marketer. A good drawing is worth a thousand words …

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