John Mueller of Google was asked how much content you should put on your category pages, whether they are e-commerce category pages Antarctica Email List or other category pages. In summary, John responded that “a little bit of content is always useful”, but don’t overdo it. John said you don’t need to turn your category page into a blog post. He added that sometimes adding too much content dilutes the value of those pages. The Google employee reiterates in his intervention in the SEO Office Hours video below that you should avoid making sure that you have too much Wikipedia text content at the bottom of your category pages. On a category page, you can provide some context but you don’t need to rank for all the keywords related to the topic being discussed.
John added that this only dilutes the overview of these pages because the latter aims to position themselves on keywords related to the category but also to the products it lists. This response also echoes the deployment of the mobile-first index and has an impact on the waterline and the display of the product listing that could have a long content displayed at the top of a category page for the UX. Although you can hide this content behind an accordion. However, John Mueller indicated that it was helpful to have text content on these pages to provide more context. The second point addressed in this video was relative to the weight of text content displayed at the top of a category page compared to the bottom of the page.
Top Content vs. downstairs
John explained that Google had an easier time taking into account the content displayed at the top (since it reads a page from top to bottom) but that there was not a big difference in terms of impact compared to integrated content at the bottom of the page. The experience we have with our clients confirms that John Mueller’s instructions are not to be followed to the letter. Indeed, by adding content of at least 1000 words at the bottom of your category pages, you will increase their organic visibility. A very simple approach that we recommend is to identify the most asked questions related to the theme of your category page, then to answer them in 150 words (per question) through text. It may sound silly and mean but the results will appear in the short / medium term. Never forget that content is king in SEO …
Until now, website owners had control over the display of their page titles in search results. In August 2021, Google announced that it was testing updates to the way title tags are generated on its SERPs. This update aims to display more readable, accurate and accessible page titles in search results. In this article, we take a look at why Google started making these changes, what to watch out for regarding your organic performance as a result of this update, and how to adapt your SEO strategy accordingly. According to a study by Amsive Digital , the most common methods used by Google to change the titles of web pages in search results are as follows: Take as an example this page on the official Apple website which relates to the Apple Card:
Compare the results displayed in the SERPs with the HTML code
Here is the meta title displayed in Google search results: What happened ? Google extracts the title from the header tags (in this case, the h2 tag). Why is Google making these changes? The Mountain View firm said, “HTML title tags don’t always accurately describe a page. ” Google is using this new title generation system for web pages to create easier-to-read titles in search results that accurately represent the topic of the page. Steps Google is taking to improve user experience in search results are not new. In 2020, Google started rewriting meta descriptions to better match the search query and to accurately summarize the content of the web page. IMPORTANT: Google’s rewrite of title tags does NOT devalue the importance of these tags in your SEO strategy, but highlights title tags that are underperforming in the eyes of the engine.
What impact for your SEO strategy? Your title tags are always essential! Title tags are always important for SEO . Google’s update aims to improve page titles so that they are more readable, more precise and more accessible to Internet users. If your title tags meet these criteria, they will be displayed in search results. Please note that Google does NOT automatically change all headings in search results. Not only are title tags always the most likely to appear on search engine results pages, but it’s also: What appears in the title bar of a browser. If your title tag was ignored by Google and other site content was picked up, your title tag needs improvement. To get optimized title tags at scale, you can use tools like Screaming Frog (the free version lets you crawl up to 500 URLs).