Does word count matter in SEO. If there is one thing that is indisputable in SEO, it is that content is the fundamental pillar. Now more than ever, posting Azerbaijan Email List highly relevant content to the Internet user is a fundamental competitive advantage if you want to perform well in Google’s organic results. However, when talking about the quality of the content, it is common to approach its size as an inseparable element. So, does the length of a text really matter in SEO ? Write more to rank more? As with many attributes, for a text, length is a topic commonly discussed in the SEO world. Yesterday, while browsing my LinkedIn news feed , no less than 3 contacts bragged about having published an article of 1800, 2000 and even… 18,000 words! Impressive.

Yet the numbers speak for themselves! If we refer to a study published by SEMrush in 2019, which we relayed on our blog, 88% of the 22,000 articles analyzed that are positioned on the first page of Google were composed of at least 600 words. Proof that for Google, rich content is often synonymous with relevance. What is it really? Although this infographic illustrates the occupation of “long” content on the first page of Google, it is not their size that makes them appear on the first page of Google, but their quality! To support this demonstration, our friend John Mueller, webmaster trends analyst at Google, confirmed on Twitter through several tweets that the size of a content was not taken into account by Google as a ranking factor. This is not new, of course.

Why take too long? Aim right!

However, these statements are important for you to keep in mind that user satisfaction should be at the heart of your approach to content creation . Only, this bistouquette contest on the social network for professionals omitted one thing: the quality of the article and the added value it brought. As if the number of words, supposed to reflect the richness of the content, was necessarily synonymous with quality. It is therefore clear that the number of characters or words that will constitute your content will not be considered as a ranking factor by Google. Indeed, Google has repeatedly said that your content must best meet the expectations of the user when submitting his request in the search engine. Of course, the richer and more relevant your content, the more words it will contain. Therefore, the length of the text follows naturally from relevance and richness of its information.

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Why take too long? Aim right! With the deployment of the BERT algorithm , Google seeks to improve the quality of its search results by trying to understand precisely the intent behind each search query. You will therefore understand that a user will not necessarily find satisfaction in his research by landing on content of 10,000 or 20,000 words! Worse, content that abuses the length may hamper the user experience. Last example to date, on the blog of a colleague that I will not mention. The latter decided to publish an article of almost 7,500 words (that’s very, very … very long) explaining what Google BERT is. and how to optimize your site for this algorithm. Problem, Google, through a tweet from Danny Sullivan, indicated that there was nothing specific to do to optimize its site compared to BERT,

Write more to rank more?

except to respect the fundamentals of SEO and place the Internet user’s intention at the heart of their content strategy. There you go… here we have a 3-line answer. Personally, if I google search for a quick and easy solution and land on a 7,500 word article… I get scared! Where can I find the information I’m looking for? In an age where everyone is looking to consume content as quickly as possible, writing too long when it isn’t necessary will do you a disservice. For information, the article mentioned is not even positioned on the first page of Google for the request “Google BERT”. Instead, it’s this article of just over 1000 words that is placed in Position 0. All that, getting to the point. That is to say, by responding to the Internet user’s expectations as early as possible in the text.

So yes, we can only advise you to build rich content for your audience, going into detail and allowing for an effective understanding. But… please… think about what will satisfy your visitors. I do not know if you have noticed but the great fashion of the moment, to position oneself on a request, is to write an article in which all the questions relating to the theme are dealt with and answered. So yes, for a guide that might make sense, but when it comes to positioning yourself on a tomato pie recipe and including in the text questions like “How to choose your tomatoes?” “,” What season to buy tomatoes? “,” The story of the tomato pie “etc … we are ridiculing. Especially since it does not help the user to find what he is looking for!

 

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