FEVAD publishes its report on the state of the e-commerce market in the second quarter of 2019. E-commerce with individuals continues to grow: buyers are always more numerous, buy more often and tend to go international. 100 billion euros in turnover in 2019 Online sales revenue Poland WhatsApp Number List to grow and maintained double-digit growth. FEVAD estimates that e-commerce turnover will exceed 100 billion euros during the year 2019. In 2018, there were 92.6 billion turnover, an increase of 13.4% since 2017. Nearly 9 out of 10 Internet users, or 38.8 million French people, buy online, on any screen. The study notes a growing role of the smartphone, since 13.8 million consumers have already made a purchase from their phone, which represents 33% of mobile users last month.

The computer still remains the majority at the level of turnover, since it alone generates 78% of turnover in 2018. Online commerce is also an incredible vector of employment. Most (51%) of business leaders in the sector increased their workforce in 2018, and 49% plan to do so in 2019. For VSEs and SMEs, growth is more timid: 16% of these structures are recruited at least one employee in 2018 and 23% plan to recruit at least one employee in 2019. Question profitability of e-merchants, the leading sites are 60% to declare that they are profitable, against 53% among very small businesses / SMEs. 13% of leading sites are balanced against 30% of VSEs / SMEs. French consumers continue to buy more and more products online. 55.5% of Internet users bought in the last month in Q1 2019, which represents an increase of 1.3% compared to the previous year.

E-commerce As A Source Of Employment

On average, each buyer made 39 online transactions and spent € 2,420 in 2018. However, FEVAD notes that the price of the average basket is falling. The amount of a transaction is € 61.5 on average, 6% less than in 2017. Is the growth of e-commerce marking the end of physical stores? Quite the contrary. For FEVAD, e-commerce, physical and mobile stores form a “winning alliance”. A good online catalog is indeed an excellent showcase for stores. 79% of e-merchants observe that the website contributes to the increase in footfall in physical stores, 63% believe that it contributes to the increase in store turnover and 42% see it as an opportunity for expansion of the catchment area. On the consumer side, 28% of them took advantage of picking up an order in a relay point or store to buy other products.


Mobile phones are mainly used for pre-purchase research (56%), tracking online purchases (56%) or even finding and locating stores (52%). Finally, e-commerce continues to represent an opportunity to sell its products or services across borders. “ In France, the proportion of cross-border e-buyers exceeds that of the United Kingdom and Germany ,” says FEVAD. More than half of merchant sites (66%), small or large merchants sell internationally . ” Indeed, 50% of online shoppers spend their money with sellers in other countries (EU or non-EU) and 40% of them buy from sellers in other EU countries. “ Europe today represents 30% of global e-commerce turnover ,” notes the study. France is the 2nd e-commerce market in Europe after the United Kingdom.

More And More Purchases Abroad

Reduced to the population, the United Kingdom is the 1st market in the world . ” In 2018, Europe generated 547 billion euros of turnover in e-commerce (+ 12% compared to 2017), the global market generated 2,131 billion dollars (+ 14%) which has become obsolete, and set up new guidelines. Objective: to recall the applicable rules and the concrete interpretation of the law. These rules will be defined in July 2019, professionals will have one year to comply. On the scroll, the CNIL specifies that “during this transitional period, the continuation of navigation as an expression of consent will therefore be considered by the CNIL as acceptable” . On the other hand, during this period, the points not modified by the new directives of the CNIL may still be subject to control and sanction. A consultation on the collection of consent In parallel with these new directives and this transitional period

The CNIL will bring together impacted professionals: content editors, advertisers, service providers and intermediaries from the marketing ecosystem and representatives of civil society. Objective: to discuss concretely on the collection of consent, so that the CNIL can draw up a recommendation, for public consultation, at the end of 2019 – the beginning of 2020. The CNIL specifies that it “will carry out verifications of compliance with the final recommendation 6 months after its final adoption ” . You will also be able to attend the auctions live on video every week. To try out the platform, we will give you a voucher of 20 €, which corresponds to the purchase of a domain name. Go to this link to register and take advantage of it. You just need to enter the code BDM-YOUDOT-19 in the promo code tab available on your profile.

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