Michel, organizer of Inbound Marketing France, explains the novelties of this new edition. Michel Brébion, organizer of Inbound Marketing France, explains the novelties of this new edition. The benchmark inbound marketing event in France returns next January for its third edition. On this occasion, we interviewed Michel Brébion, founder Colombia WhatsApp Number List CEO of Winbound and organizer of Inbound Marketing France. The BDM is once again a partner: we will be hosting two roundtables during this day on January 28th. We also have 10 places for you to win at the end of the interview, by filling out the dedicated form. This is already the third edition of IMF. What conclusions do you draw from the first two editions? The results are very positive. The public was won over with more than 1,200 marketing directors present last year, from all over France, working in all types of companies.

We also benefited from significant media coverage with very high visibility for the event but also for our region. Once again this year, we have made the choice to have a very selective and high-quality audience, with a target group voluntarily blocked at 1,200 participants. What will change in this 2020 edition? What new features are on the program? The first two editions having been a great success, we did not want to upset everything. We built our program with masterclasses, conferences, round tables, workshops and great witnesses. We have also set up courses according to the degree of maturity of the participants, beginners or confirmed. Talented speakers showed a strong desire to contribute to this very altruistic event with numerous client cases.

An Inbound Strategy Award will be launched for the first time Can you tell us more

A free audit area has been made available, there will also be more interviews and round tables, focusing in particular on gender diversity, data, digital transformation, the podcast trend … And finally, 3 conferences will give the word to American speakers chosen by our teams at Inbound in Boston! Sharing and quality will be our two markers: An Inbound Strategy Award will be launched for the first time … Can you tell us more? Our goal is to share digital levers and best practices with as many people as possible. Highlighting those who move the lines and adapt digital to traditional sectors is the logical extension of our event. This is why we have chosen to launch a Prize which will reward the best Inbound Marketing strategies.

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In particular, an All-Access pass for the INBOUND Boston event in August 2020 is to be won. You can register on this page to participate. What are the headliners and trends that will emerge during this edition Among the most anticipated interventions, we can mention: Wade Foster, CEO of Zapier, will discuss the topic of remote work Guy Mamou Mani, Co-President of OPEN, will be a Grand Witness on the subject of digital transformation Nicolas Cappiello, EMEA Senior Sales Director at LinkedIn, will explain the role that his platform can play in an acquisition strategy. Mathieu Cervety, Head of ads marketing at YouTube, will give a masterclass on the possibilities offered by his platform Ilham Guggenheim, CP Innovation & Change Management at Change Factory, will focus on the topic of digital transformation.

What are the headliners and trends that will emerge during this edition

Katie Robbert, CEO of Trust Insights, will speak One of the main topics will also be automation, which is expanding rapidly in France on all platforms (HubSpot, Plezi, Webmecanik, Blueven, Marketo, etc.). Other surprises should still be announced before the event, the full program can be found on our site . By clicking on “Send”, you accept the T & Cs as well as our confidentiality policy describing the purpose of the processing of your personal data. Your email address will only be used to contact you if you are drawn. This is the most significant update to search engine algorithms in 5 years. We told you at the end of October: Google has introduced a new algorithm, Google BERT , which allows users to better understand the natural language of Internet users.

This update only concerned queries in English at first, Google confirmed to the BDM that this major change was now deployed on searches formulated in French. As a reminder, for Google it is a question of determining even more precisely the meaning of the terms used by Internet users. The goal: to offer them results more in line with their initial research intention. The principles and consequences of Google BERT This update of Google algorithms is based on a technique linked to a neural network for natural language processing and designated by the acronym BERT: “Bidirectional Encoder Representations from Transformers”. The Google BERT principle aims to treat words and phrases in the context of an entire sentence, and no longer individually, as unrelated keywords.

 

 

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