The goal for mark zuckerberg’s company is to reduce the visibility of web pages which contain – tenet the person concerned: “Insubstantial content and covered with disruptive, malicious and shocking advertisements”. It’s cleaning up for the silicon valley giant. Thanks to artificial intelligence, facebook updates its algorithm on “Content quality” and tackles spam and disinformation. There is nothing new about facebook dealing with the quality of content, but the use of new artificial intelligence shows its intention to want to eradicate this type of polluting content. The algorithm in question is able to discard and rank all the shared pages. In short, a web page that contains little content and a lot of so-called “disruptive, malicious and shocking” advertisements can no longer be boosted via the platform’s advertising products.

It will therefore be less visible on news feeds and less shared. Outch! Last january, eight french media (including le monde) decided to align with facebook when the project was deployed in france. In the idea, it is the subscribers of the dailies who would report the ” fake news “. Editors and editorial writers can thus verify and deny or not, the content. With the new communication channels Peru Phone Number List that are social networks, this algorithm will ultimately be a valuable ally for the press and users who are bombarded with posts. The last election to é the united states has confirmed the need to better inspect this misinformation …

The Hunt For Fake News Intensifies

Conversely, for those who do not generate ” fake news “, they should observe a slight increase in traffic! Facebook also specifies that the update will be rolled out gradually. So don’t panic, your news feed will not be suddenly changed in the days to come. If you think that your site is concerned or that you wish to have the opinion of a professional, the rollingbox agency is at your service. At Rollingbox we are focused on the creation, performance and results of your websites . We manage the overall optimization of your SEO while customizing it in a way that is consistent with your industry. We also manage the writing of web content to make your site a profitable tool with an adapted content strategy. Do not hesitate to contact us if you wish to obtain information or quotes!


The new Chrome update scheduled for September 2017 may have repercussions on the natural referencing of sites published in HTTP. The new Chrome update scheduled for September 2017 may have repercussions on the natural referencing of sites published in HTTP. Behind this approach, Google wants to secure as much as possible the personal data that passes through the web. Rollingbox enlightens you on this security protocol which will become essential in the months to come. An HTTP page is literally a “Hyper Text Transfer Protocol”. Translation: it is a protocol that will allow the exchange of data between Internet users and web servers. Small nuance, the HTTPS “Hypertext Transfer Protocol Secure” differs in terms of connection security and that of encrypted data transfers. These are, for example, passwords or bank details.

The Media Are In The Game

You may have already received an “unsecured site”, “do not insert your personal information” message. These pop-ups prevent possible security breaches to prevent any computer attacks. Moreover, we can see in the URL bar a closed padlock for HTTPS sitesand an open padlock for those using HTTP. CQFD Indeed among the many algorithms defined by Google – protocols which are used to detect the good indices to optimize the best answer to our research on Internet – the HTTPS sites are favored in terms of natural referencing . That is to say that a site that will be detected as less secure will be penalized in terms of its ranking in the pages of Google search results. Problematic when you know that it is vital to generate traffic and potentially income.

It is therefore necessary, in order not to lose the confidence of its Internet users and customers, to begin this transition quickly. Problem, this is quite a big update that needs to be done by specialist developers. You have to buy and integrate an SSL certificate (paid), take care of the redirection of the pages of the site (very many on an e-commerce site) but also update a certain number of links. In addition to this important commercial aspect, Google ultimately wants to penalize sites that are not “up to date” in terms of security.

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