Google PageRank is one of the things that started everything in the early history of SEO. This component was already mentioned in the Chile Email List very first academic article published by Sergey Brin and Lawrence Page (known by the diminutive Larry) when the two founders of Google were still students at Stanford. This publication for the first time laid the foundations for what would become the world’s most famous search engine. PageRank is a metric that no longer matters Google no longer uses PageRank since it no longer communicates its update publicly It is impossible to assess the quality of a page PageRank has lost its weight You cannot influence your PageRank score Run a backlinks analysis Don’t move your important pages too far from the home page.

PageRank defines the popularity of a web page , based on the amount and type of backlinks it receives. The better your backlinks profile, through links from popular sites, the more likely you are to rank at the top of organic results. With the arrival of the thematic PageRank , created by Taher Haveliwala , and deployed in 2010 through the Caffeine search index , it is now essential to receive quality links from a page dealing with the same theme as the yours . By the way, in this article, when we talk about PageRank, it is about thematic PageRank. Since the existence of PageRank was officially announced, SEO specialists and the community have played with it, trying to give the pages of their sites maximum authority. During its long history as a vital positioning factor, PageRank has been surrounded by a multitude of often misconceptions.

Diffuse internal PageRank between your pages effectively

In this article, we will therefore lift the veil on the 5 biggest mistakes when the term PageRank creeps into the discussion . PageRank is a metric that no longer matters It was in 2016 that the public consultation of PageRank via the PageRank Toolbar was stopped by Google. Before that, the last available update was in 2013 and it had to go back to 1999 for the official introduction of this metric by Google. The PageRank Toolbar showed a score for each web page, on a scale of 10. 10 being the best score and 1 the lowest. In the age of the Internet where everything is constantly evolving giving way to increasingly rapid obsolescence, any tool or computer program can become obsolete in the space of a few weeks.

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Paying attention to an algorithmic tool dating from 1999 like PageRank can therefore appear to be a waste of time. Usually, we would agree with this finding, but not in the case of PageRank. First, PageRank is in most cases one of the cornerstones of the entire Google ranking system . PageRank (PR) was originally created with a specific goal: to help users avoid junk (irrelevant) results in their searches. And he performed this function wonderfully for many years. Second, today’s PageRank has nothing to do with that of 1999. The PageRank formula has been extensively updated over the years in order to reflect changes in the digital landscape.

Pay attention to unrelated mentions

And most importantly, there is also the fact that the official patent related to PageRank and its use has been extended by Google. Proof that positioning factor is still alive and represents a crucial factor for the importance of your pages. Google no longer uses PageRank since it no longer communicates its update publicly First of all, PageRank has never been the subject of an official shutdown announcement from Google. It is its access to the general public via the PageRank Toolbar that was stopped in 2016. pagerank-toolbar seo The PageRank Toolbar which communicated the PageRank score of a web page. Keep in mind that Google is still using PageRank after all these years. The confusion is fueled by the fact that the PageRank Toolbar was officially stopped in 2016. It must be admitted that having the PageRank available for each page of the web was very practical.

But it often prompted SEO companies and agencies to pursue abusive netlinking strategies by acquiring links artificially from powerful sites. This tendency to want to cheat the Google algorithm prompted the Mountain View firm and other search engines to introduce the “nofollow” attribute. This attribute makes it possible to stop the distribution of PageRank through certain links in order to ensure that backlinks from toxic sites are not taken into account and do not impact the popularity of your pages. But even after the introduction of NoFollow , an entire economy oriented towards the acquisition of artificial links has emerged, boosted by the ever more intensive practices of companies and big brands. This trend finally reached a point of no return when Google decided to crack down by granting severe visibility penalties to large groups following their abusive netlinking strategies .

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