On May 5, 2020, Google introduced its Web Vitals program , supervised by the Chrome team and whose objective is to set up metrics Bhutan Email List aimed at measuring the performance and user experience offered by web pages. At the same time, the Mountain View firm announced that these UX metrics will be considered, from June 2021, as SEO positioning factors. Summary What is Google’s Web Vitals program? How to check the health of your site? What does that change. User experience as a low ranking facto Google talks about Page Experience This Page Experience affects the ranking well. Focus on Google News and “Featured” article. The beginning of the end for AMP? Conclusion What is Google’s Web Vitals program? Overall, this project is based on three foundations:
loading time, interactivity and visual stability of the content of the page . These three factors combined represent the heart of the Core Web Vitals project. These three foundations are assessed against three factors: Largest Contentful Paint (LCP), for load time, which measures perceived load speed and marks the point in the page load timeline where the main content on the page loaded. First Input Delay (FID), for interactivity, which measures responsiveness and quantifies the experience users get when they first attempt to interact with the page. Cumulative Layout Shift (CLS), for visual stability, measures visual stability and quantifies the magnitude of the unexpected change in the layout of the content of visible pages.
The beginning of the end for AMP?
core-vitals-google-factors How to check the health of your site? Following the announcement of the Core Web Vitals program, Google updated the “Speed” section of Search Console to rename it to “Essential Web Signals”. In this tool, your URLs are evaluated against the three factors of Core Web Vitals: LCP, FID, and CLS. Over time, this section will be updated and enriched to provide applicable guidelines for improving the Essential Web Signals of your site pages. What does that change? Following this initial announcement, Google returned to this program on May 28, 2020, through a blog post in which the California firm claimed that these Core Web Vitals user experience metrics would be incorporated as signals from ranking for SEO . In addition to page speed,
which Google was already using as a low ranking factor for SEO , metrics relating to user behavior on your pages will also be taken into account. The inclusion of these metrics relating to user experience, as ranking factors, will be effective in June 2021. However, we advise you to take this ad with a grain of salt and do not believe that your site’s user experience, on its own, will be a real “game changer” for its organic visibility in search engines. User experience as a low ranking factor As explained very rightly by Olivier Andrieu in his article on Abondance.com , it is not illogical that Google favors the experience of its users by encouraging websites to offer fast and optimized web pages.
Focus on Google News and “Featured” articles
However, the primary goal of the search engine is to provide the most relevant answer possible to whoever will be carrying out a search . To this end, only the quality and relevance of your content, whether it is composed of text, audio, images or videos, will allow you to be visible in the first search results. This “content” factor remains, to this day, the most important positioning factor in SEO. On the other hand, if two web pages target the same request and offer content of equal relevance, the page that loads the fastest and offers the best user experience will be favored by Google’s algorithm and therefore, ranked higher in the results . User experience, like page speed, is therefore a low ranking factor that comes in addition to crucial factors such as the relevance of your content and the popularity of your pages.
If you keep in mind that your goal is to keep your users happy, your SEO visibility should follow suit. Google talks about Page Experience The Mountain View firm mentions the Page Experience as a set of signals that measure how users perceive their experience and how they interact with a web page beyond its purely informative value (such as the content offered). speed-page-deception The Page Experience includes Core Web Vitals metrics, but also factors already taken into account such as mobile compatibility, safe browsing, HTTPS and intrusive interstitials. This Page Experience affects the ranking well This set of elements that make up the Page Experience joins the hundreds of positioning factors that Google already takes into account to assess the visibility of the pages that make up its SERPs.