It is necessary to take into account all the road traveled by the Internet user before arriving at the conversion: the display, the video, the search engines, the social networks, your website and application, and this on several devices (computer, smartphone and tablet). Consumers today use multiple channels and devices for their purchases that should be considered as they represent so many points of contact with your brand that led to the conversion. Example: The Internet user will first see the advertisement for your product on a social network from his smartphone. Then, when he gets home, he’ll do a Google search on his tablet to find out more. It will find the information on your website. Finally, in the evening, while going to his computer to watch a film, he will again come across one of your Display advertisements thanks to the Cross-Device Remarketing that you have set up.

In 2014, Google bought the American company which specializes in advertising attribution and performance analysis of marketing campaigns. During the Google Marketing Next 2017 conference, which was held from May 22 to 24, Google presented in more detail the new version of now Google Attribution. Aimed at companies and marketing teams, Google Attribution is a free tool currently in the testing phase , before being widely deployed. “Hello Ecuador Cell Phone Numbers List Attribution, goodbye last-click” This is what Google said in the context of the upcoming launch of Google Attribution. Today, many marketers measure the performance of their Internet campaigns by following the last click attribution model. However, attributing a conversion or a purchase to the last channel a user used (where the last click was made) is not really realistic. While he is in a context conducive to buying, he is going to buy your product.

“Hello Google Attribution, Goodbye Last-Click”

If we stick to the principle of attribution at the last click, here, the merit of the conversion goes only to the last ad on which the user will have clicked before making his purchase. Everything that allowed the Internet user to make you known and encouraged him to do research is completely omitted in this attribution logic, even though they contributed to the purchase. Google Attribution will make it possible to change this by taking into account the entire customer journey. What will Google Attribution do for you? Google Attribution is a free tool to easily measure the performance of your marketing campaigns across all devices and channels. By integrating the data collected on Google Analytics, AdWords and DoubleClick Search, Google Attribution will give you a 360 ° view of your marketing performance by measuring the impact of your campaigns on each channel and device.


With Google Attribution, you will be able to target your campaigns even more precisely by choosing the most relevant advertising formats and media according to your clientele, and all for free! On the Company page , more content is published for entrepreneurs who are potential partners for schools and universities. On the Education page , we value the career and success of our students , current or former. How to optimize the Facebook pixel on Shopify 10 e Tip: Go through a digital marketing agency Don’t know how to install a Facebook pixel? Or, you have implemented the plugin, but it is difficult for you to make profitable all the collected data? Given the real return on investment that the Facebook pixel represents if you know how to exploit it, we recommend that you go through a digital marketing agency to optimize your ads .

What Will Google Attribution Do For You?

Once all this data is gathered, Google Attribution will analyze it so that you can then adjust and improve your marketing campaigns. Digital marketing agency to optimize your Facebook pixel. Why not us ? The agency is certified for the management of ads on social networks, in particular on Facebook. Our experts are skilled strategists and have the Facebook pixel at their fingertips. Do not hesitate to contact us to talk about your projects . To promote a school today, we must necessarily have recourse to digital. No more flyers distributed at the school exit! Communication and marketing in schools and universities has evolved along with new technologies. These same technologies which were the cradle of a whole new generation, Generation Z. It is precisely one of your targets to promote your school. It is therefore essential to reach this audience on the channels and tools they use and appreciate.

like an open house . Digital tool n ° 2 – YouTube I just explained, video is a format that appeals to young people. YouTube is also the most popular video platform for them; they even consider her to be very “cool”. Remember, I told you about it here . And YouTube is not exclusively reserved for entertainment since many believe that it is also a source of information . Some schools are already using YouTube to offer MOOC-type instructional videos, but not only that. They also create more creative and viral videos to appeal to future students . Videos punchy where are feelings of belonging and pride are thus created as a weapon of seduction to persuade those eligible that this school is the one they need. I had already selected a few for you in this article .

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