ohn Mueller of Google recently explained that the HTTP status code is the first thing Google checks when crawling web content. This topic Costa Rica Email List was discussed during the Google Webmaster Central Hangout on October 18th. Here is the question that was asked: “My question is, does Google check status codes before anything else, like before content? ” In response, Mueller provided a response supporting this question. Google checks status codes before crawling and indexing content posted on a web page. To be more precise, Google will check for the presence of an HTTP 200 code before going further in the exploration. A status code of 200 tells Google that it is crawling a valid page and that there might be content that is worth indexing.

On the other hand, if Google encounters a 400 or 500 error, or a redirect, John Mueller indicates that the crawler would not index the content in the majority of cases. Code 200 otherwise nothing Mueller specifically relies on the fact that Google does not see or consider any page that returns a 404 code . So, if you are designing an original 404 page for your customers, like the one from Google with the dinosaur game when you are out of internet connection, keep in mind that only your visitors will see it. By default, Google doesn’t return anything except for a 200 code . Listen to Mueller’s full response in the video below, starting at 26:38.

Code 200 otherwise nothing

“Yes, we check status codes before indexing content. In particular, if it’s a 200 status code, it’s like a sign that there’s something here that we might be able to index. If it’s a 400 or 500 error, or a redirect, these are obviously things we don’t return. So if you have a really nice 404 page that’s not something we consider for indexing. ” Google has stated on its Google Webmaster Twitter account that the drop in traffic generated by a backlink does not decrease the value of that backlink in its eyes. The initial question was to know if the traffic that a backlink passes to another site decreases, is this backlink losing value in the eyes of Google. Google replied no, that does not diminish the value of that link in terms of the quality signals sent through that link.

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Here are the tweets in question: This information confirms a tweet from John Mueller posted in 2017 which explained that links from high traffic pages are not valued more than others by Google, and therefore for SEO . This supports the fact that contextuality link is probably a much priority element in your strategy netlinking , compared with the page traffic on which it is built. SEO, which stands for Search Engine Optimization is defined as the technique aimed at acquiring targeted web traffic to its website from Google, Bing, Yahoo, Baidu, Yandex or any other search engine (which is increasingly similar to more to a response engine). All this while improving the visibility of the site’s pages in organic results.

Why is SEO important?

In short, SEO represents a huge source of traffic for a website which can have a beneficial effect on its notoriety and the turnover generated. Below is the breakdown of the sites being the biggest sources of traffic on the internet (September 2018 figures provided by Sparktoro ). ranking-sources-of-traffic agency 90 We can see that almost 60% of all internet traffic starts with a Google search. If we add to Google the figures relating to other big players like Youtube, Yahoo and Bing we arrive at almost 71% of the total web traffic which comes directly from search engines. distribution-traffic-web agency 90 The need for SEO

Consider that you are a company specializing in garden equipment. According to Google, 1,600 people search for “garden equipment rental” every month in Google France. Consider that the number 1 result in Google receives 20% of all clicks, this represents 320 visitors to your website each month if you are ranked first in the SERPs.1st-result-google-clicks-percentage agency 90 Now let’s quantify that. What is the value of these visitors. As part of an SEM strategy , if you would run SEA campaigns on Google Ads , the average cost per click (CPC) for this keyword would be $ 1. This means that attracting 320 visitors via advertising campaigns on Google Ads would cost you 320 euros per month.

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