Ads that are too resource intensive and slow down browsers could indeed be penalized by Google in the near future. Google is currently developing a solution to block ads that are too heavy to load. Last year, Google rolled out its built-in ad filter for Chrome, designed to automatically block ads deemed intrusive and non-compliant by the company. Judging from a Panama WhatsApp Number List on Chromium , the Chrome team could expand their efforts by targeting ads that are using too much network or CPU. On this implementation, Google is delivering some information on what is currently needed to trigger this block, but says these numbers are subject to change at any time. This process removes ads with usage that is 0.1% of bandwidth usage, 0.1% of CPU usage per minute, and 0.1% of overall user time.

Processor. Current figures are 4MB network and 60 processor seconds, but may be changed if more data is available. ” Google will report that a heavy ad has been removed with a specific message. Heavy ads are replaced on the page with a deletion notice and a “Details” button you can click to learn more. For the moment, no information regarding the deployment of this feature but it could well be launched in the coming months. A certain number of advertisers consider that digital is absolutely central and capital in their strategy, this explains this need for mastery and understanding, and therefore the need to have strong internal skills. But at the same time, there is a desire to work with lead agencies for better coordination, to understand all aspects of multi-dimensional strategies.

Suppression Beyond 0.1% Of Bandwidth

This lead agency position is now also given to digital agencies, no longer just to advertising agencies. For example, this is a choice made within WPP: we have decided to bring digital networks and advertising networks together, with a direction that has been given to the digital network. Between maker and creative, what is the real place of these agencies today with advertisers? For a long time, digital agencies had strong capacities to “do”, to produce digital ecosystems using small, agile units. But more and more, the subject of creativity is becoming central. They must therefore strengthen their creative poles, and foster the emergence of strong digital cultures. In my opinion, digital agencies are characterized by three pillars: creativity, tech and data.


We need to have a relatively balanced approach between these three elements, cultivating our culture, which is unique to us and sets us apart from advertising agencies. What future do you see for digital agencies? I think that one of the great strengths of this sector of activity has always been to bring ideas that will allow brands to exist, to mark the minds of consumers, and to support these consumers in a journey of development. ‘purchase. All this to help our clients find unique positions in their market to develop their turnover and sell their products. This is where our added value is found, when software publishers or consulting firms will instead be in process approaches that aim to optimize production capacity.

Informational Messages To Report Deleted Ads

Their job is rather to transfer know-how from one industry to another or from one client to another. It’s just different. Today, we know that the most valued companies are those capable of creating growth. So, in general, I remain confident in our market, because our actions allow us to build great brands, which, at some point, can reach consumers and ultimately facilitate business growth. Moreover, even platforms like Google or Amazon are investing in the advertising market to find sources of growth. Even if they have their own tips, their own tools, they decide to invest in those markets. It is a strong sign. I think that digital agencies are best placed to respond to this problem, if and only if they retain legitimacy on these three pillars that I mentioned earlier: creativity, tech and data.

And I think that one of the big challenges will be, for digital agencies, to continue to invest in these three pillars, because I think that creativity alone can only work if we are able to deploy it through media coverage. and through the use of technological platforms. The going prices increase a bit when it comes to a video, they are between 114 and 3128 dollars. Finally, the story is the most accessible type of publication for brands, who spend an average of $ 43 with a nano influencer, $ 73 with a micro influencer, $ 210 with a power influencer and $ 721 for a story made by a celebrity. We also observe that Facebook posts cost more than an Instagram post for brands that want to appeal to a celebrity ($ 2,400 vs. $ 2,085), the same thing when they use a micro influencer ($ 318 per Facebook post).

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