The traffic from Google Images will ultimately not be measurable on Google Analytics. You will have to settle for the Search Console. Google Analytics is arguably the most widely used tool for analyzing web traffic. In particular, it makes it possible to know precisely the sources of traffic (acquisition). In addition to segmentation by groups of channels (organic, email, social, etc.), you can perform detailed analyzes by looking at Ukraine WhatsApp Number List traffic from referring sites. Unfortunately, some channels are mixed: this is the case for traffic from Google search ( All tab on Google) and Google Images ( Images tab ). They are considered organic traffic from or. (the national top level domain depends on the country from which the search came). To facilitate the work of web pros and allow them to perform relevant analyzes, Google announced in July 2018 that a new referrer would be associated with Google Images

Before explaining the process to isolate Google Images traffic on GA . Google does an about-face Since then, we waited… until we learned that Google had updated its article , in the greatest discretion. “After testing and further examination, we’ve determined that the best place to track queries and traffic from Google Images is the Search Console performance report. Therefore, we will continue to use (or the appropriate ccTLD) as the referrer URL for all traffic originating from Google Images. We will not provide a specific referrer for Google Images ”. Google Images and Discover, same fight This decision is regrettable. Search Console has benefited from many new features in recent months, but Google Analytics remains a much more comprehensive tool for carrying out more in-depth reviews.

Google Images Traffic On Google Analytics

For example, you won’t be able to compare conversions from Google Images with those from your other traffic sources, and you will have to wait 2 days before accessing the data. For Google Images, Google applies the same recipe as for Discover, favoring the limited reports of Search Console over the more advanced possibilities of Google Analytics. Web professionals will therefore have to juggle the two tools to perform their analyzes – which de facto complicates the use of third-party services to automate data collection – and will have to be content with limited data that will not allow them to perform detailed analyzes of their traffic. Beyond this regrettable turnaround, we will be able to wonder about the communication of Google. Simply updating an old blog post is not a suitable method when you want to inform your users.


Are you new to SEO or do not have the means to develop your SEO in a thorough way? Martin Splitt, Trend Analyst for Google, explains what are the top three SEO factors to focus on. We told you a few days ago about the launch of the YouTube SEO Mythbusting series by the Google teams. Today, the channel broadcasts its first episode and highlights the basic principles of SEO. Later in the video, Google’s WebMaster Trends Analyst, Martin Splitt, reveals the top 3 factors that will help website owners learn the basics of SEO. Martin Splitt explains that the content of a website is the factor whose quality must be prioritized. “ You have to offer content that meets a goal for the user. Something the user wants or needs. If your content says where you are, what you do.

Google Images And Discover, Same Fight

How you are helping me with what I’m trying to accomplish, that’s fantastic, ”says the expert. “ If you just have a page that explains how great your business is, you’re not meeting a need and you’re not attracting the interest of the people you want to attract . ” More concretely, this translates into the development of content with clear and precise speech, making use of words that users use to conduct their research. Optimizing content therefore involves the use of specific terms that allow you to qualify both precisely who you are and what you offer, but also for users to find you. If a user is looking for where to find ice cream, they will type in the search bar ” where to find ice cream ” and not the name of your product or brand, which they may not know.

Help Google connect you with the right people, ” concludes Martin Splitt. 2. Metadata Another factor that’s a little more technical this time around: make sure you have meta-tags that describe your content. Meta descriptions make it easier for Google to identify the content of each page and whether it is relevant to the user’s research. The best results of a query can also be highlighted with this metadata. This factor should not be neglected to allow Google’s algorithm to find your page, find it relevant and rank it as high as possible in the list of results. To do this, you must make sure to put titles on your pages by making use, like the content, of relevant terms and keywords that describe what can be found there. Of course, care must also be taken not to produce the same title for several pages.

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