As usual, John Mueller from Google played the question-and-answer game on Twitter by clarifying a site’s Domain Authority score. The initial question Central African Republic Email List asked on Twitter by an Internet user is whether a backlink from sites with a high Domain Authority was important in the Google ranking. John Mueller’s answer to this question is clear: Google does not use the Domain Authority metric in its algorithms under any circumstances. In this statement, John Mueller plays with words. Indeed, it is logical that the Mountain View firm does not include the score of a third-party tool in its algorithm, but it is good to remember that it always uses PageRank to evaluate the authority of a site.

Since this PageRank score has not been communicated publicly since 2016, the Domain Authority is wrongly considered by some consultants as the most similar measurement tool. What is the Domain Authority? Developed by SEO software company Moz, Domain Authority is a search engine ranking score that predicts a website’s ability to rank in Search Engine Results Pages (SERPs). The Domain Authority ranges from a score of 1 to 100. The higher your score, the better your website will rank. To calculate the domain authority of a website, Moz takes into account more than 40 factors, such as root domains and the total number of inbound links. Websites with a large number of high quality inbound links, such as Wikipedia, have the highest domain authority. New websites with little or no inbound links usually have a domain authority of one.

Domain Authority vs PageRank

Moz’s Domain Authority scale is also logarithmic, which means that when your Domain Authority is higher, it’s harder to improve your score. For example, it is more difficult to increase your Domain Authority from 70 to 80 than from 20 to 30. Note that the domain authority of your website may decrease if another site sees its Domain Authority score increase. Even if you don’t lose backlinks , Because Moz cannot give high authority websites a Domain Authority rating greater than 100, it maintains its rating of 100 while lowering the domain authority of other sites. In other words, the domain authority of your website is relative to that of the highest “authority” website. Domain Authority vs PageRank The Domain Authority is not an official Google measure. It was created by Moz,

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which is one of the world’s leading SEO tools and is used by some SEO agencies and Page Rank replacement consultants. Something that we do not recommend. Indeed, one of the most important factors in link building is to receive links from trusted sites, but dealing with a topic related to yours . In other words, if you want to push the SEO of a screwdriver selling site, you’re better off receiving backlinks from DIY blogs rather than generalist authority sites dealing with finance or fashion. As you will have understood, contextuality is essential! Page Rank is the official measure of a website’s authority, created and used by Google in its own algorithm. It works the same as the Domain Authority, on a value scale, but from 1 to 10, and is calculated by the number and quality of backlinks pointing to a domain.

Majestic rather than Moz

By making the Page Rank numbers public, Google has given website owners inside information about how Google perceives their site and helped marketers work their way to the top of search results. Unfortunately, this also led to the emergence of many spam emails and black hat SEO techniques which ultimately led to Google no longer publicly disclosing Page Rank scores in 2016. Google therefore always uses Page Rank in its algorithm. And although this score is no longer made public, SEOs are constantly looking for another way to measure domain authority. This led all the major SEO tools to create their own versions: Moz with the Domain Authority Majestic with Trust Flow, Topical Trust Flow and Citation Flow SEM Rush with Domain Score and Trust Score Ahrefs with Domain Rating and URL Rating

Majestic rather than Moz While each tool’s scoring system is useful and helps measure a website’s authority, Moz’s Domain Authority score, or DA, is not the closest method to that of the Page system. Google Rank. We would rather advise you to rely on the metrics created by Majestic , in particular the Topical Trust Flow value , which as its name suggests, calculates a score based on the degree of trust of a site in relation to a specific theme. For example, a site like Doctissimo will have a high Topical Trust Flow score on the Health topic. That’s why many link acquisition experts use Majestic’s metrics as their preferred means of calculating the strength of a domain name.

 

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