The new Google advertising format, Gallery Ads, is being rolled out for French advertisers. Announced in May, Gallery Ads is finally being rolled out, particularly in France. This format is used to display a carousel of images to be scrolled at the top of the search results. A particularly visible format, which therefore gives importance to the images. This is not trivial, since Google ads are generally very New Zealand WhatsApp Number List creative oriented. This format will be particularly useful for “visual” brands who will be able to highlight their products or services on 8 images. Each image can have a unique caption, and advertisers can put a CTA on the last image. You can therefore put beautiful photos of your pizzas or your apps in your Google ads. Like on Facebook. Gallery Ads can be used in campaigns already created for Text Ads, there is no need to create specific campaigns.

Google announces that its tools for testing web pages now use the new Googlebot: the Search Console URL inspection tool, the mobile-friendly test (mobile compatibility), the rich results test and the AMP test. This allows you to see how the Google bot interprets your web pages. The new Googlebot interprets JavaScript much better, in particular. The images above and below show that the old Googlebot misinterpreted web pages that included JavaScript; the new Googlebot is able to understand what an Internet user is able to view on the vast majority of web browsers. Last May, during Google I / O, the Mountain View firm announced major changes for the Googlebot , the robot that browses, analyzes and interprets web pages with a view to their indexing on the search engine.

Gallery Ads Is Finally Being Rolled Out

The old Googlebot was based on Chrome 41: in other words, Google interpreted web pages as an Internet user would have viewed them in March 2015. Web technologies have evolved a lot since, Google had to make the Googlebot evolve. It now uses the rendering engine of the latest stable version of Chromium (including its nickname, Googlebot evergreen). Google specifies that the user-agent of Googlebot and test tools remains unchanged for the moment; it will be changed soon, Google will then inform the SEO community. Advertising fraud on programmatic networks is a recurring problem. To combat this phenomenon, Google announces that it supports app-ads.txt files to declare authorized sellers. Google already proposed to declare authorized programmatic inventory sellers via an ads.txt file. This file allows publishers to identify who is authorized to sell their inventory.

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These files are viewed by buyers and marketplaces, and allow for a somewhat healthier ecosystem. This prevents counterfeit inventories that are fraudulently identified as coming from a domain when they are not. It has thus happened that inventories sold only on one marketplace have been offered fraudulently by other marketplaces. “Domain Spoofing” allows an inventory to be sold as coming from a publisher… when this is not the case. With ads.txt, it is (in theory) impossible to sell an inventory, if the seller is not authorized by the publisher to do so (in fact it does not always work ). Google will now support app-ads.txt, which allows, in exactly the same way, to control its inventory of mobile applications. As of August 27, Google Ad Manager and Ad Mob will block unauthorized in-app inventory ad servers.

Gallery Ads, Is Being Rolled Out For French Advertisers

The announcement is important because D & V360 (the largest programmatic buying platform) will no longer allow unauthorized inventory buying. And that’s a good thing to bring some order to a sector that is sorely lacking in transparency. Google wants to facilitate the analysis of combined traffic, carried out on the web and on mobile applications, with a new type of ownership. Google Analytics currently offers two types of properties: website (via Universal Analytics) and mobile apps (via Firebase). You must choose one or the other when setting a new property on a Google Analytics account. Professionals who monitor their web traffic and the use of their mobile application are therefore forced to create two separate properties to monitor activity on their platforms.

This is not ideal for tracking the overall usage of your site and applications. A new type of ownership: Apps and web To facilitate behavior analysis, Google is launching a new type of property, called Apps and web. As its name suggests, it unites web traffic and the use of mobile applications. Analytics focuses on users, to help you measure cross-platform behavior, attribution, and navigation. To facilitate analysis, Google will allow you to easily activate events: practical for following the scroll, clicks on external links, on-site searches, downloads, video playback … Here again, the data will be combined for your website and mobile applications. The combination of web and mobile data can complicate behavior analysis. Google will offer reports in its analysis module to help you better understand the performance of your site and your applications.

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