Google is finally modernizing the interface of the Google News configuration center, which allows publishers to configure their editions. New options are available, especially for logos and categories. Google China WhatsApp Number List a new version of the Publisher Center . The media used to use Google News Producer or Google News Publisher Center ( partnerdash.google.com ) to access the control center. The new Publisher Center combines the two and finally offers a modern interface. Categorize your site precisely and add a description The media can now provide much more information for each of their editions: in addition to the title, they must now declare a description and a category, applied to the entire site. The categories offered are: architecture, arts, automotive, business and finance, crafts and recreation, curators, design, entertainment, events, fashion and trends, food and drink, games.

Health and fitness, homes and gardens, local, lifestyle (male or female), news and politics, education and children, pets, photography, real estate, science and technology, shopping, citizenship and solidarity, other interests, sport and travel. You will understand: Google News is much more precise than before regarding the categorization of sites. Another novelty: Manage your logos, sections, tracking IDs, Google AdSense …
The new Publisher Center also lets you manage topics that correspond directly to sections of your website. They will appear as tabs in your post on the Google News app. You can add labels (if really necessary…), your square logo (PNG, 1000 × 1000 pixels) and your rectangular “big logo” (PNG, at least 400 pixels wide, maximum ratio of 10: 1) . Good news: you can now specify a logo for Google News dark mode.

Categorize your site precisely and add a description

The Publisher Center also allows you to manage your tracking IDs (Google Analytics, tracking pixel, etc.), your ads (managed by Google or directly by the publisher via Google Ad Manager, AdSense + AdMob, etc.) and permissions to allow your colleagues to configure your edits. To go further: the Google announcement and the complete presentation of the service . The need for versatility that I touched on in a previous question is important because we work with many different professions. We must communicate with developers and product owners within the framework of the development of tools and products, with traffic managers on the client side to interpret the statistical results of the campaigns, we must have notions of design on the web to exchange with the artistic directors who produce the visuals, work on media plans with salespeople.

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It’s important to be able to speak the same language as them to be effective. As a media trader, we are really at the center of campaign operations. We must discuss with our own structure, but also with the client we support and with the advertising agencies and SSP (Sell Side Platform, who sell advertising space). We must be able to take the right information from everyone to optimize our work and best meet the needs of the client. ​It is a profession that is still relatively little practiced in France, but there is a great demand for this kind of profiles within agencies and trading desks. There is a shortage of qualified and versatile enough professionals to meet the needs of businesses.

Manage your logos, sections, tracking IDs, Google AdSense

he prospects for hiring are therefore very good, there is real potential for graduates in the sector, especially if they already have a first internship experience and practical and theoretical courses like those I have been able to. follow at. The investments are more and more consequent, the advertisers who wish to launch out in programmatic are numerous. This inevitably leads to an increase in demand for this type of profile. How did the Bachelor in Web Marketing help you to become a media trader? The profession of media trader requires a very versatile profile in terms of web skills. This is true for tools, from the Office suite to Google Analytics via Photoshop, but it is also the case for understanding the programmatic ecosystem and the different actors that make it up.

Has been a real chance insofar as the various courses that are given there give us an extraordinarily versatile background, while having significant autonomy. Having courses in complementary subjects such as development, web marketing and web design is clearly a strong advantage. SUP’Internet also provides a module dedicated to the profession of media trader, which prepares students for the specificities of RTB and programmatic. These courses teach you how to manage a campaign from A to Z, from strategic recommendation with the media plan, to setting up the campaign and analyzing dissemination data. It summarizes really well the missions of the media trader in real conditions, as if we were in a company. The courses are both practical and theoretical and thus provide a concrete overview of the profession by mastering the basics necessary for its exercise.

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