The current (and currently accepted) practice of leasing subdomains to third-party brands is starting to be penalized by Google. The media widely use the rental of subdomains, in particular to monetize their gigantic inventories, and their very good SEO. Concretely, the big players, often in the Macedonia WhatsApp Number List or the press, rent subdomains, or use them for other themes. For example, a shopping space allocated to another company will turn into shopping.nomdumedia.com, leaving a blur around the editor of the space, the partnership not always being mentioned. The practice is unclear and really plays on the gray areas admitted by Google. The latter announced in August that this would be penalized, and that the offending subdomains would see drops in organic traffic. Today Google is able to see if a subdomain is not in the same theme as the main site, and therefore if this subdomain is rented.

As revealed by leptidigital.fr which relays a tweet from Glenne Gabe, the penalization of leased subdomains is in progress. The drop in traffic would be over 40% for some sites Some wonder if the main domains will also be impacted by Google penalties. It would indeed be rather logical that the rental of subdomains to third parties is perceived as a negative signal by the search engine. his is in any case a new financial blow for the press, which could hope for some income from affiliation or “rental” of subdomains. For the reader, on the other hand, we can only rejoice at a little more clarity. The Growth List site lists tips and best practices to boost acquisition, conversion or even income for startups and websites.

The Media Widely Use The Rental Of Subdomains

Any advice is good to take to help your web project or start-up take off. Resources in terms of growth hacking have also multiplied in recent years, even if the term is often overused and tends to designate good web marketing practices rather than really original tips. It is nonetheless important to keep up to date with new developments in the field, but above all with feedback from those who put them in place. The GrowthList site offers you a compendium of useful information on this subject. The site has two main parts. From the home, you can find a list of simple and effective advice, categorized into 10 objectives: acquisition, activation, retention, referral, revenue, conversion, SEO, mobile, content and optimization.

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For each tip, the site offers links to explanatory articles, tools to help you get started but also examples of implementation. An entry is also directly offered to the tools, each one being linked to the different growth hacking “tactics” that they allow to achieve. A Slack community is also available, although not very active. If the list of growth hacking tactics and tools is currently a bit limited, it remains a good base for beginners, and the site should grow in the coming months. A “growth people” access is thus in preparation. Position in Google results pages is a key factor in a link’s performance. Back linko analyzed 5 million Google searches to analyze the main drivers of query performance. The 1st position is still as important since it guarantees on average to the link a click rate of 31.7%.

As Revealed By Leptidigital

Unsurprisingly, the CTR drops drastically from the second page of results. Only 0.78% of clicks are on the second search page. Here is how clicks are shared on average on the first page of Google results: The result in 1st position has a click rate 10 times greater than the link in 10th position. So if you had any doubts, SEO is still of enormous importance. It seems that users in fact still have the reflex to click on the 1st search result, no matter how relevant it is. This explains the huge difference in CTR between 1st and 2nd position, despite proximity in the SERPs. Positions 3 and 5 provide peak visibility According to there are strong drops after position 3, then position 5. On the other hand, there is a plateau effect between position 6 and position 10.

This shows that users have little interest in results below 5th position, and that moving from 6th to 5th position can be very interesting in terms of organic performance. It is the same for the 3rd position which shows a strong increase in CTR, probably because it does not require a scroll. On a request, 75% of clicks are made on the first 3 results. Backlinko also shows that gaining a single position on Google can be a determining factor in terms of performance. Going from 6th to 5th position, for example, increases the CTR by 53%. Conversely, going from 9th to 8th position only increases CTR by 5%. itles with better performing questions Another point raised by Backlinko: titles with questions perform better and have better CTRs. The latter is 14.1% higher.

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