John Mueller of Google advises webmasters to set up less than 5 redirects during cascading redirects, for URLs that are intended to be Cambodia Email Address frequently crawled. This is not only recommended to maintain optimal page speed, but also because Google will not follow more than 5 steps in a chain of redirects in an attempt to crawl your pages . If there are more than 5 hops in a chain redirect, Google will not land on the destination URL. John gave this advice in a Reddit thread where an SEO asked if it was allowed to use more than one 301 redirect when SEO redirecting from one blog post to another. In response, John Mueller claims that it doesn’t matter as long as there are less than five total redirects in the chain:

” It does not matter. The only thing I would be careful of is that there are less than 5 steps in the redirect chain for URLs that are frequently crawled. With multiple hops, the main effect is that users will have a slower browsing experience (page speed affected). Search engines simply follow the redirect chain (for Google: up to 5 jumps in the chain per crawl attempt) ”. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. Thus, to redirect a URL called A to a destination URL called D, the redirect chain will include a redirection between URL A to URL B, from URL B to URL C and from URL C to URL D. Each redirection of the string is called “jump”.

What is the point of setting up a redirection chain?

what is a redirect chain? Ideally, when a URL is redirected, it should have a single 301 redirect in place. Site owners should not set up a chain of redirects between URLs A and D, as a chain of multiple redirects slows down the user experience. Instead, it is recommended to redirect URL A directly to URL D through a single redirect. More than five hops will not allow Googlebot to land on the destination URL at all. What is the point of setting up a redirection chain? Any. Most redirect chains happen inadvertently… and often build up over time. URL A redirects to URL B, then a year later URL B redirects to URL C, without remembering the first redirect.


This also sometimes happens during site migration with confusion between URLs in http, https, with slashes or without slashes etc .John Mueller of Google said on Twitter that URL length is not a ranking factor for SEO. One internet user reported that his CMS automatically generated URLs that were often longer than what was recommended for SEO . The question is, what is recommended for SEO in terms of URL length. For reading and understanding the topic covered by the page, it is good to keep URLs short and descriptive. But Google can crawl and process very long URLs. Google can handle URLs that are approximately 2000 characters long. While Google prefers to display the short version of the URL (if available), that doesn’t mean Google can’t index and rank longer URLs.

Are .gov and .edu sites favored by Google?

Does having your site in .gov or .edu provide an advantage for SEO? Are these extensions favored by Google? This is what we will try to answer in this article. If you’ve been doing SEO for a while, you’ve probably come across some threads on the topic of .edu and .gov domain extensions and their impact on SEO . Perhaps, you have heard that these extensions have an advantage. Decryption. It dates back to the birth of SEO in the 90s, when influential bloggers like Matt Cutts (also a former head of search at Google) gave SEOs tips for getting links from high quality, authority sites that could come from .edu or .gov sites. However, at that time the web was made up of far fewer sites than today and the majority of .edu and .gov sites were related to government institutions and universities.

It was therefore logical that these extensions corresponded to qualitative sites that Google was going to favor. Based on this observation, many SEOs believed that the authority of these sites was largely due to their domain extensions. This has given rise to a trend to acquire .edu or .gov domains and to completely change the quality of existing content. Now, with the takeover and transformation of the content of many sites into .edu or .gov for SEO purposes, the historical authority of these sites has been “sullied” which has not escaped Google.As a result, some backlinks from .edu sites may even have no impact, as illustrated by the tweet below which called out to John Mueller from Google.


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