The American search engine is improving its tool with two new features, which make it possible to better manage the change of address as part of the migration of a site. The Search Console change of address tool is getting a makeover. It allows site owners and administrators to Algeria WhatsApp Number List the migration of a site to a new domain or subdomain name. To help you even better in this delicate operation, Google is launching two new features: the validation of 301 redirects and reminders on the current migration. With this new functionality, Google offers you to test and validate the 5 most important URLs of the old address of your website. The Search Console also shows you the list of redirects set up and validated by the search engine.

Google also offers you recommendations to follow in the event of problems detected in your redirects, between the old and the new address of your site (see screenshot above). Reminder of the migration in progress The change of address tool, which is accessible from the Search Console settings, now displays a warning message at the top of the page to remind you that your site is being migrated: ” this site is being migrated to [new domain name] ”. On the page you will find three information related to migration: The old URL of your site The new domain or subdomain The date you started to change your address This reminder and information is displayed in Search Console on both the old and new sites. These two features are very useful when setting up a site migration process to a new domain or subdomain.

Reminder of the migration in progress

With the validation tool, you will be able to follow the validation status of your current 301 redirects with Google. The warning message will help you not to confuse the old and the new site in Search Console, which can be very handy if you are managing multiple sites at the same time. John Mueller explains how Google interprets new websites. An hour of Hangout with John Mueller, webmaster trends analyst at Google, is usually not trivial. Even if they are very nuanced, the information he can provide during discussions with webmasters always sheds light on how the search engine works. During the last session, which took place at the end of January, John Mueller distilled some clues as to how Google goes about ranking new websites.


There are multiple factors that allow a new site to rank in Google search results. “ We use many different criteria when our bots crawl, index and rank websites. Sometimes that means entirely new sites getting good visibility in search results. Sometimes that also means that it may take a little while for things to improve. ” Google relies on estimates before adjusting its positioning The main difficulty that Google faces, when it has to rank a new site in its index, is that it does not have any signals on these web pages in its repository. He must then estimate what could be the positioning of this new site vis-à-vis other web pages already referenced within its engine. Thus, within the Google algorithm is the Score Modification Engine .

301 redirect validation

This is a system where a score modification engine will re-rank search results based on criteria outside of Google’s main algorithm, as Search Engine Journal specifies . Depending on how Google makes these estimates, there are times, according to John Mueller, that a site may initially benefit either from better visibility or from lower positioning than it should have. Once the engine has obtained more information on this new site, it will readjust its ranking within the SERPs. The role of the time factor in the referencing of a new site This period of time to analyze the new site and understand how it fits with the rest of the web would not be a SEO factor for Google. But the SEOs of new websites will have to take this period into account.

When the engine will estimate the signals around this new site before establishing the correct positioning in its index. We have different algorithms that detect things very quickly. So, for example, some information comes to us and we try to retrieve it within seconds. Sometimes new websites also appear which we try to detect very quickly. So it’s not as if time is the only thing that matters or if time doesn’t matter at all. There are a lot of nuances . ” The decisive on-page criteria for a new site If John Mueller did not specify during this Hangout on which criteria were based these signal estimates, one of the main assumptions is that Google relies on on-page criteria, since a new site cannot yet present backlink strategy or reputation at this stage. Among the other referencing criteria for these new sites,

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