A study confirms it: we click less and less on the search results. A major problem for website editors. A study conducted by Rand Fishkin (SparkToro) using data collected by Jumpshot proves it: we click less and less on Google search results. Over a billion requests on Google US have been analyzed: 0.11% clicked on a paid result featuriYouTube introduces Saudi Arabia WhatsApp Number List new augmented reality tools for advertisers to create immersive branded content: AR Beauty Try-On and Swirl. With AR Beauty try-On, YouTube will allow the public to try lipsticks, for example, while their YouTuber demonstrates the product. This feature will use the camera of the device used to view the video to project the lipstick color onto the user’s image much like Snapchat filters. Cosmetics brand MAC was among the first to try it with an average of 30% public engagement. YouTube thus tries to familiarize advertisers

With the concept of “AR Beauty Try-On campaign” as a new stage of their influencer campaigns. Swirl will be the first immersive YouTube advertising format, allowing advertisers to display richer content, with which the user can interact: zoom, rotate a product, etc. A sectional view of the content of New Balance sneakers or the pictorial components of a Guerlain perfume were part of the first tests. Advertisers will be able to set up Swirl only through Display & Video 360. Google has made a test version of AR Beauty Try-On available on Fame Bit, its brand content platform. Both tools should be made available to advertisers this summer. ng a Google site. 5.90% clicked on a natural result highlighting a Google site. 3.58% clicked on a paid result (excluding Google sites) 41.45%.

Internet Users Consider That They No Longer Need To Click On Google

Clicked on an organic result (excluding Google sites) 48.96% did not click This study shows that a significant portion of traffic is transmitted to Google sites (6%). But above all, it proves a fundamental trend, problematic for website editors: nearly one in two Internet users stops at the Google results page and does not access the websites referenced on this page. We can identify at least two reasons: in some cases, the results offered to the Internet user do not correspond to his intention. He does not need to click on the results: the titles of the referenced pages are sufficient, he understands that he must proceed to a new request. Google’s algorithm is not perfect, it is not always able to precisely understand the wishes of Internet users. The other reason is obvious and much more annoying for publishers.


Google, via the knowledge graph, featured snippets and other structured data, is increasingly becoming a response engine. Google’s objective is not to direct traffic to the most relevant sites, its goal is to directly serve the response to the Internet user. This is a real risk for website editors, but also for the culture of Internet users, who no longer go to websites to obtain precise information on the subjects. They have blind trust in Google: the search engine necessarily gives them the right answer, the only truth that matters, it becomes useless to go further. You will understand: if the situation is better on desktop, it means that it is worse on mobile. It is quite logical. The response boxes offered by Google are sometimes larger than the size of the screens. The analysis of clicks is staggering.

On Mobile, 61% Of Google Requests Stop At The Results Page

Over 60% of requests do not even result in a click on a mobile search result! The trend is quite strong: in three years, the share of mobile requests that do not result in a click on a result has increased from 55% to 61%. In the years to come, voice search – which clearly rewards sites that allow Google to provide a simple voice response, from early sites – will progress. Google will continue to change, from the search engine to the response engine. Its algorithms will improve, to directly provide the most relevant answers to users. In short, this trend is not about to be reversed … This is how we see many TripAdvisor reviews on hotel and restaurant websites. The management of opinions, in particular the response, has become a full-fledged communication and customer relationship channel.

It is a marketing brick like any other, so you have to decide on the means to devote to it. You just have to choose the domain name you want to recover! , compared to $ 172 per Instagram post). While in the power influencer category, a Facebook post costs half the price of an Instagram post ($ 243 versus $ 507). A gap that is even more obvious among nano influencers: brands pay three times less for a Facebook post than an Instagram post ($ 31 against $ 100). According to 50% of marketers, fake followers and inauthentic engagement are a big challenge in influencer marketing In the study carried out by Mediakix, we see that for half of the respondents, false subscribers and inauthentic engagement on the networks are a major concern. Among the other challenges they took up and which are related to influencer marketing: In e-commerce, this indicator makes.

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