Creating an aesthetic site that guarantees an optimal user experience usually involves neglect of SEO. Reconciling the UX of a site and at the same time optimizing its natural referencing requires some sacrifices for one or the other, especially when it comes to content. A text optimized for natural referencing is indeed essential on the pages of a website to improve its ranking on search engines. On the contrary, web designers would do well to keep the visual aspect of the site. Recourse to hidden text then appears as a means of reconciling the two. If the user experience is clearly not sacrificed, however, it is questionable whether the SEO of hidden text is just as effective as visible text. A very interesting experiment conducted by Shai of Reboot Online allows us to determine if the use of hidden text has a lower impact on the SEO of a site.
First, What Do We Mean By Hidden Text?
The Method Used By Shai Aharony
It affects professionals more. Implementing a Social Media strategy has become essential for schools, universities and training centers. If everyone agrees that it is now a priority, the lack of means, budget, skills and time can be obstacles. However, the stakes are very high, hence the need to entrust your digital project to experts who will be able to unite a community around your school, and thus offer you opportunities for partnerships and the recruitment of new students. Then, you need to measure the performance of your videos by analyzing the number of views, shares, likes and dislikes and comments. interaction-engagement Regarding this last objective, it all depends on the action sought. Is it to drive traffic to your site, get a form filled out, download a file, make sales, etc. ? Measuring your performance is essential to assess your strategy and thus adjust it accordingly.