John Mueller of Google says that a single violation of Google’s guidelines will not result in a site being banned from search results. That’s what  Cyprus Email Addresses Webmaster Trends Analyst said in a Reddit thread, where an SEO was concerned that a competitor would manipulate search results with invisible, keyword-stuffed text. SEO wants to know why this competitor is positioned better than him when he “cheats” and violates the guidelines given by Google through its instructions to webmasters . In response, John said hidden text alone would not be enough to make one site rank better than another. He added that this violation alone was not enough to ban a site from search results.

“A site is not going to overtake your site just because of the hidden text. We use a lot of signals to rank pages in our index. Conversely, the mere fact of having hidden text on a page is not enough to get the site banned from Google ”. Although it is a long-standing violation of Google’s webmaster guidelines, the hidden text alone cannot give rise to manual action by the Mountain View firm. In fact, Google takes this stuff into account in its algorithm because many sites have accidentally hidden text. “A lot of sites get it wrong, a lot of sites have text that is accidentally hidden (or even deliberately hidden until you interact with the user interface). The sites are not perfect and therefore our algorithms are working to deal with these imperfections in a reasonable way ”.

The use of emojis in titles and meta description

But why does the competitor who cheats have a better ranking? Ultimately, when it comes to ranking in search results, Google tries to come up with the page that best matches a user’s query, even with its imperfections . “Sometimes that means the top ranked site (the one our algorithms currently consider to match a user’s query) is a site that does a lot of things that are technically incorrect.” So, hidden text will not help or harm a site per se. According to Mueller , you shouldn’t be concerned if you spot a better-positioned competitor with hidden text on their site. If he overtakes you, chances are his page offers better information the user’s request.

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It will not have escaped anyone’s notice, for several years now, emojis have become essential in our ways of writing and communicating. Aware of this observation, a user called John Mueller on Twitter to ask him if Google understood the meaning of emojis placed in titles or URLs. This is a question that we rarely see asked on the web and social networks: Does Google know how to interpret the meaning of emojis in its search results? This is the meaning of the question posed below to John Mueller on Twitter. If we translate Andrew Rodgers’ question into French, it gives: “Hi John. Can Google understand emojis used in header tags or even urls? I guess this is a practice that is not necessarily recommended? Let me know. Thank you. ”
Are emojis allowed in Google Ads ads?

Does Google understand emojis? 

To this question, our friend John Mueller responded through the tweet below. For those whose understanding of Shakespeare’s language is laborious, here is what John answers: “From what I know, we have improved in this area. For example, leads to organic URLs and results that don’t even use the emoji in their title and description at all. Which means that we have a base of synonyms / equivalences somewhere in our systems Summaryn Our opinion The use of emojis in titles and meta description Are emojis allowed in Google Ads ads? Our opinion By answering like this, it is clear that John Mueller is confirming that the meaning of emojis is understood by Google when used in a URL or Hn title tag .

If we take the example used in the exchange of tweets with the Banana emoji, we realize that the symbol is present in the search URL and gives rise to organic results that do not use the emoji . understanding of banana emoji by google Google therefore understands the meaning of the emoji. On the other hand, the use of these symbols in the title tags must be confined to a substitution of basic keywords and not to more precise queries. Indeed, the Banana emoji will allow you to be positioned on the top tail request “banana” but will not allow you to offer a push SEO on middle or long tail expressions such as “banana flambée”, “benefits of bananas” etc. … Of course you can tell me:

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