Online video has proven to be a useful resource to attract. and retain the target audience. The Vidyard and Demand Metrics report concludes that ignoring. video marketing can be a huge mistake. He bases this statement on the fact that 7 out of 10 marketers. who already include online video in their strategy have been able to verify that its conversion rate is higher than that of the rest of the content formats used.

Also, 48% of these marketers and sales managers say that the return on investment in the video strategy is increasing. This is due, according to TNS Azerbaijan WhatsApp Number List for online video by users. 78% of customers in the United States consume online video at least once a month. Online video makes consumers fall in love, it keeps them glued to the screen, assimilating the message, as long as the content is relevant and adapted to their interests.

Special Mention Deserves The Great Reception Of The Video

According to IDC, smartphones and tablets have changed the way we consume and demand information, to the point that 74% of smartphone users already regularly consume videos on their smart terminal, along with 87 % of tablets. Let’s not forget the Azerbaijan WhatsApp Number List power of the virtualization of online video. As published by Animoto in April, 89% of users share explanatory videos; a percentage very close to 91% of users who share videos with an emotional or humorous theme (94%). In addition, these videos have a decisive influence on purchase decisions (96%).

Result, 46% Of Them Confirm That The Videos Have Influenced

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As a direct consequence of the successful .acceptance of online video by the target audience. 69% of companies plan to increase their budget in this area. An investment that. on the other hand, needs to justify its effectiveness. Vidyard indicates that 1 in 4 companies do not know the ROI of their video marketing strategy. while 14% are not able to Azerbaijan WhatsApp Number List results. For their part, 48% use basic analytical tools. which do not allow them to carry out an exhaustive analysis either. Barely 14% say they have advanced means to adequately carry out these measurements.

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